Jump to content
FasterHorses

Sourced

Recommended Posts

Bullseye   
Bullseye

There is a great TED talk by Rory Sutherland about "intangible value".  He argues that marketing can enhance the value of a product without costing additional labor or materials. If the consumer feels better about the product, then they are getting more from the transaction. 

 

I belive that some people get more from fancy marketing or packaging. Others focus on the content. I'd like to think that I'm a "content" guy because it feels like that is more profound. But, others may feel better to prove their insight by buying something that has a good story to go with it. I am not immune to a nice bottle with a stylish label. 

 

I think that products that are just packaged with a good story behind them do get real value to some consumers. Some people really feel better due to total package they buy, whether tangible, intangible, or only perceived. 

Share this post


Link to post
Share on other sites
flahute   
flahute
1 hour ago, Bullseye said:

There is a great TED talk by Rory Sutherland about "intangible value".  He argues that marketing can enhance the value of a product without costing additional labor or materials. If the consumer feels better about the product, then they are getting more from the transaction. 

 

I belive that some people get more from fancy marketing or packaging. Others focus on the content. I'd like to think that I'm a "content" guy because it feels like that is more profound. But, others may feel better to prove their insight by buying something that has a good story to go with it. I am not immune to a nice bottle with a stylish label. 

 

I think that products that are just packaged with a good story behind them do get real value to some consumers. Some people really feel better due to total package they buy, whether tangible, intangible, or only perceived. 

Quite true.

This is why many of us here advocate for blind tasting. Even those of us who know better can be fooled by our own biases and expectations. 

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now


×