PhantomLamb Posted August 13, 2019 Share Posted August 13, 2019 https://thewhiskeywash.com/whiskey-styles/canadian-whiskey/black-velvet-canadian-whisky-joins-heaven-hill-family/ Interesting stuff, one of my favorite distilleries acquires one of my favorite cheap mixers lol. 2 Link to comment Share on other sites More sharing options...
Richnimrod Posted August 14, 2019 Share Posted August 14, 2019 Thanx for posting this PH! Interesting that HH is getting into international brands, eh? I suppose the 1/4-billion or more was just lying about and someone said; "Hey! Let's buy a Canadian distillery with this pile of money; and a few brands associated with it!" When nobody said no, the deal went forward, I guess....... 1 Link to comment Share on other sites More sharing options...
LCWoody Posted August 16, 2019 Share Posted August 16, 2019 Maybe HH wants to do their own version of WhistlePig, and said to hell with it, lets buy a Canadian distillery... Link to comment Share on other sites More sharing options...
mbroo5880i Posted August 16, 2019 Share Posted August 16, 2019 Heaven Hill seems to be on top of the bourbon explosion. It only makes sense they expand their presence across spirits universe. At least, they didn't buy Aqua Velvet. That would be outside their core expertise. Link to comment Share on other sites More sharing options...
LCWoody Posted August 16, 2019 Share Posted August 16, 2019 HH is a great distillery, Im sure this is a good move financially. I remember way back in the early '90s after the bars emptied a CR bottle they filled it with BV and no one knew the difference. Link to comment Share on other sites More sharing options...
Richnimrod Posted August 16, 2019 Share Posted August 16, 2019 7 hours ago, LCWoody said: I remember way back in the early '90s after the bars emptied a CR bottle they filled it with BV and no one knew the difference. Hmmmm, a pretty good reason to resist that temptation to drop a hundred bux on that bargain pour of Pappy-23 at the never-before-visited tavern on vacay? 4 Link to comment Share on other sites More sharing options...
smokinjoe Posted August 20, 2019 Share Posted August 20, 2019 Simple diversification for a global player. They already have reach into several different spirits, so looking to expand into others is not new and may provide them some safety when the bourbon boom plateaus and potentially retreats. Without any idea if the purchase price was right, or if this specific Canadian purchase can deliver long term, the strategy is sound, IMO. Link to comment Share on other sites More sharing options...
PaulO Posted August 20, 2019 Share Posted August 20, 2019 Yeah, and a Canadian distiller sure can use the empty bourbon barrels. 2 Link to comment Share on other sites More sharing options...
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