Bourbon on Television

[ratcheer]

Well, I have seen the exact same thing with different products on the late Justin Wilson's cooking show. Crystal hot sauce was his biggest sponsor at the time. There was a bottle of Crystal where everyons could see it clearly. But when he was adding hot sauce to his recipes, he picked up a small bottle with a towel or something, but anyone could easily tell it was a Tabasco bottle.

I honestly can't believe that the sponsors will allow things like that. The least they could do would be to put the favored brand in the sponsor's package.

But, boy oh boy, did I love Justin. I watched him for years and learned a lot about Cajun cooking and cooking in general.

Tim

[boone]

It is hard for me to believe that the ad was free.........I was talking to a few people about the Spiderman movie and about the bottle being on there for free.............I asked them how they knew about it....... They told me that they were members of the Maker's Mark Ambassador Club.......Yeah right ......what is the A C for Makers?............It's a club that promotes Makers Mark bourbon and it also informs them where to get the new released bottles etc.......Their membership informed them that Bill S. is a friend of one of the people who made the movie....... and it was done for free.... so they say.....

I am not a member of the Ambassador Club......But if my Papa Hall (Alvah G.Hall)were alive today he would be a member. Maker's Mark was his favorite..... His last days were always started with what he called a "LITTLE BIT" in my coffee .....OHHHHHHHHH YUCKKKKKKK!

He drank Maker's and lived to be 92.......... He also had a brother and a sister live to be 100......Hmmmmmmmmmm maybe I should strart drinkin Makers?...................Yeah Right..............

Bettye Jo

[bobbyc]

Yeah it's gonna take a big grain of salt on this one. Thay say the ad is worth 75,000 dollars and all they did was send a case of it to the movie set. yeah right. I'll bet Brown Foreman would have sent them a case of anything they make for the same priviledge, what about Beam or Buffalo Trace , HH , Barton or any body else making this stuff. Damn guys you missed a hell of a chance here! Oh but I forgot the director LIKES makers, I guess he was just being a bud. And Bill Samuels is supprized and being covered up with phone calls. So is MM the most recognizable brand ? Hank used to sing about Jim Beam, I think they had something worked out . One of my grandfathers' relatives like a cousin or something worked at Beam He ran into him at a funeral or something and asked if he was still at Beam's and he said sort of , he got his check from them but when Hank was on the road he traveled with them and was the Bartender. Then there was George Thorogood , but hell he sang about them all!

Bobby Cox

[cowdery]

If you were going to pick a brand for that character, Maker's probably is the right brand. Mainstream but upscale. The acceptable bourbon for the single malt scotch and imported vodka set. But the full screen beauty shot? I find it very hard to believe that was gratis and find it interesting that they're pushing the story that it was gratis.

<A target="_blank" HREF=http://cowdery.home.netcom.com>--Chuck Cowdery</A>

[tdelling]

I think it was free. If I made a movie, I'd definitely put in all my favorite

products. Chick-fil-A, Cheerwine, RC Cola, Duck Head...

Tim

[ratcheer]

Don't forget ZZ Top - "Arrested for Driving While Blind". It is so funny.

Tim

[cowdery]

Yeah, but if Duck Head offered you a few chinos and Dockers offered you $75,000...

<A target="_blank" HREF=http://cowdery.home.netcom.com>--Chuck Cowdery</A>

[tdelling]

>Yeah, but if Duck Head offered you a few chinos and Dockers offered

>you $75,000...

No way, dude. I'd walk away from the 75k. I'm not a sellout. If it were

a product that moderately liked, then I'd think about it.

What if someone wanted to pay you to put your name a low quality bourbon?

Chuck Cowdery's Olde Time Bourbon Whisky... and they offered you

$75k + a small % of sales? Would you do it? (The bourbon tastes like crap.)

Tim

[cowdery]

Not an apples-to-apples comparison at all. Would it make a difference to the story or the success of the movie if the actor is wearing Dockers instead of Duck Head? Probably not. Product placements in movies are incidental and they usually don't do a placement that would be completely wrong for the character. My endorsement of a crap bourbon would destroy my reputation, which may still not be worth $75k+, but let's say it is. They aren't the same issue at all. Who says a director has to use his genuinely favorite products in a movie and if he doesn't, he's a sell-out? If it is story- or character-neutral (as is usually the case) and one product will pay you while another will not, why not use the product that will pay you? A better analogy would be two distillers approach me about endorsements, for products I like equally well. One wants to pay me while the other wants me to do it for the honor and glory. Which do I choose?

<A target="_blank" HREF=http://cowdery.home.netcom.com>--Chuck Cowdery</A>

[bourbonmed]

Chuck, maybe there's a new trend emerging in Hollywood.

Check out Tom Cruise's futuristic new movie 'Minority Report'.

This has to be the mother of all product placement or embedded advertising attempts in a movie. Everything from Aquafina water to Lexus gets maximum exposure. Just like Makers in Spiderman.

Omar

[MurphyDawg]

Even Scoobie Doo (this ridiculous scene with them twirling ketchup kik'rs around and never having the label face away from the camera).

I used to get movies cause the had NO commercials. . . .

TomC

[cowdery]

The Courier-Journal article made the argument, valid as far as it goes, that branded products are a fact of life. I'm drinking Aquafina water right now, as I type this on my HP computer. The old idea of avoiding identifiable brands at all costs was what was false and unrealistic. I dunno. Maybe. Seinfeld was a pioneer in that regard, but I don't recall any full screen beauty shots of Snapple. It was more like real life, incidental and in the background. But, of course, advertisers won't pay for that. Maybe it's good that advertising continues to be such a blunt instrument. It might be more dangerous if it were more subtle.

<A target="_blank" HREF=http://cowdery.home.netcom.com>--Chuck Cowdery</A>

[bourbonmed]

Well what do you know? Yet another summer movie flashing whiskey before our eyes. Men in Black II. Boxes of Jack Daniels for all to see.

Bonus: All you dog lovers will get a real kick out of this movie.

Cheers,

Omar

[boone]

Hi Omar,

Ok,........ let's see........I bet ya they got all it done for free...... Hmmmmmmmmm gonna have ta give one of those movie producers my card and ask him ta do me a favor?....... Hmmmmmmmmm............... I bet ya it would take a lot more than a favor !!!!! If ya know what I mean.

Bettye Jo

[Sweetmeats]

Now, I haven't seen this but I did notice that Kirsten Duntz was wearing a Maker's Mark t-shirt on one of the commercials. Any other bourbon product placement in the movie?

[barturtle]

I just saw Elizabethtown and they do drink Blanton's in it

[idpa2000]

I just hope that the bourbon ads never get as "dumbed down" as the beer ads. <

As in watered down from 86 to 80 proof Jack Daniels? Pretty soon it will be Jack Daniels 14 proof wine spritzer with a twrilly umberella in it.