Jack Green

[cowdery]

I've always said, "News is anything the New York Media doesn't know about." Here's more evidence.

In the new Newsweek, the "Periscope" column reports that "Jack Daniel's is proud to celebrate 150 years. What it doesn't talk about much is its cheaper, lower-proof Green Label whiskey. It's never been advertised and while it's popular in the South--especially 'around military bases,' says the company--it's tough to find up North. Norman Bukofzer at Fantino in NYC: 'It's like truffles.' And a cult following is born."

Duh.

--Chuck Cowdery

[wrbriggs]

This is amusing given the fact that the black label is the same proof as the green label.

[cowdery]

It is now, but wasn't when this was written four years ago. I think the fascination with Green Label, which seemed to be centered in NYC, has passed.

[Ken Weber]

It is interesting to note that at one time Green label was a far bigger seller than Black label. Being a former Brown-Forman person myself, I recall asking the question regarding the difference betwen the two labels. I was told the big difference was the proof (which no longer applies) and that Green has a slightly different flavor profile. Not better, not worse, just different.

I recently participated in a blind tasting of green and black label. 3 people were able to detect a difference in taste; 5 could not pick out any difference. Of the 3 who noticed a difference, only 1 correctly identified black label. Conclusion, don't invite my friends to a whiskey tasting!

Ken