Wild Turkey to be sold to Italy's Gruppo Campari

[p_elliott]

Good news maybe this sale will be a good thing after all.

[cowdery]

Is the sale a good thing?

The current-soon-to-be-previous owner, Pernod-Ricard, is the world's second-largest drinks company, after Diageo. It has publicized a list of brands it considers its core. Wild Turkey was not on that list.

Campari, although a much smaller company, wants to use Wild Turkey as a vehicle for its overall growth, internationally as well as in the United States, where Campari is not now a big player. Although they haven't put out a list like Pernod has, it seems likely that Wild Turkey will be high on Campari's list of priorities.

So, it seems likely that Wild Turkey will get more attention from senior management at its new home than it did at its old one. Whether or not that proves to be a good thing remains to be seen.

[VERITAS]

Knowing a number of Skyy employees, I know that they have been looking for at least a year now to add a bourbon to their portfolio. In fact one person I spoke with mentioned it was one of the companies top priorities. Now that its accomplished, I believe they will do good things with it.

[OscarV]

All my fingers are crossed.

[SBOmarc]

I like Turkey. I am a big fan.

If the new owners treat it right, I will become a much bigger fan.

Hoping.