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An Inside Look at the Bourbon Barons of Kentucky: Chris Morris of Woodford Reserve


Uncle Oswald
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Hey guys,

The Derby is about to start, but I wanted to share with you an article I just finished on Woodford. It includes an interview with Chris Morris at the end.

This was sort of a rush job to finish it in time for the race, so not my best journalistic work, but there's some interesting things Chris says in the interview portion:

http://www.lifeepicurean.com/?p=2235

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Thanks for the link.

Woodford is everywhere in SOCal. I like it enough, just don't love it.

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Thanks for the link.

Woodford is everywhere in SOCal. I like it enough, just don't love it.

I'm about with you there. It's my go to bourbon for cocktails, it's got a great character that is able to hold its own against other ingredients, but it's not one I really enjoy neat too often. One absolutely could, but I find it to be more of a great starting point for those with a budding interest in premium bourbon.

That said, Woodford is my base of choice for Manhattans and Mint Juleps.

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While it's on my mind, I've got an awesome Manhattan recipe that I really enjoy.

2.5 oz. Woodford Reserve

1 oz Lillet Rouge

.25 oz Vya Red Vermouth

1 tsp simple syrup

Served up.

I can't take credit for the creation of this, but it's pretty fantastic.

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Good read Thanks. I pick up Woodford Reserve from time to time.

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I can respect Chris Morris as a "master distiller". I can't, however, respect Morris as a "master" distiller. Note, and think about, the difference.

All of Brown-Forman's products are decent, and fit within a realm of industrial respectability well enough to engender good sales (heck, Jack Daniel's is the sales king!). But, I don't find than ANY of B-F's products are especially fine whiskey (though I think some of the Birthday Bourbons approach it).

But, think of all the things you'd like to see from B-F, but don't -- a barrel-proof Jack, maybe, or an abandonment of the 'pot-still experiment' at Woodford -- and associate that with whether or not a true "baron" would tolerate the mediocrity that Brown-Forman offers vs. the potential excellence (in re, the early, non-Woodford Woodford Reserve).

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I'm with you Tim on this.

Every bottle of B-F I have had I liked it at first but less and less the more I drank.

I've had the OF 86, Signature, Birthday, and WR.

The WR is the least interesting, but I have to give them credit they have built up a very good image to the public in a relative short time with that one.

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How do you feel about the older bottles of Forester, Tim?

-Mike

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So, I guess my problem with this 'bourbon baron' business is with the author/publisher of the article, who assumes if you're an MD, you're in charge. In fact, all Mr. Morris is in charge of is operating the OF distillery and warehouses in whatever fashion the higher-ups command.

I believe they command insipidly.

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