Real Deal or promotional gimmick

[ThomasH]

The price of KC has inched up a dollar or two a 750 around here recently!

Thomas

[CygnusX-1]

My buddy took me to the package store recently and they usually have plenty of knob creek on the shef but this time they only had 3 but it was still at the grat price of 25.99 so we each got 1.

[cowdery]

Something tells me that "shortage? what shortage?" is not the outcome Beam had in mind.

[SBOmarc]

The supply of KC in SoCal has never been better. It is only August but so far this smells like a bad attempt by Beam to create a buzz. Just my .02...

[callmeox]

Something tells me that "shortage? what shortage?" is not the outcome Beam had in mind.

You mean that "Oh no! Beam is running short of Knob Creek so I better go to work on finding another label that I like that's not scarce" isn't the consumer reaction they were looking for?

[whskylvr]

KC Shortage - I can tell you that there are not any 50ml, or 375ml in the distributor pipeline in California, 750ml a little more than 150 cases, 1.0L less than 100 cases (6 pack cases). Nothing in the supplier pipeline until late October when we may be able to order.

[ILLfarmboy]

To be fair, a few of the stores I've been in since this thread began, has had fewer bottles on the shelf than one may normally expect. To call it a drought, though, is overblown. It isn't like one would have to search high and low for a few bottles to re-supply their stash.

[cowdery]

We've gotten a lot of mileage out of this subject, but remember my reply when the thread first went up:

Is it a "real deal or promotional gimmick"? It is, of course, both.

If you don't lose sight of that, it all makes sense.

[independant]

Knowing the kind of world we live in and the fact that people try to make money anyway they can, how have we not felt the shortage yet? As soon as word came that there would be a shortage wouldn't these people have bought up every bottle of KC on the shelves. Where are these people at? We all know the type, those that buy anything of value when there is a shortage and try to flip in to certain auction sites. I have to believe Beam was hoping for this to extended the effects of the shortage. If nothing else at least stucking up by hard core KC drinkers. I am just wondering if the shortage is going the way Beam had hoped it would.

[Joshua]

I've been told at 4 places "Oh this stuff is going to be hard to get, they ran out and there's a huge shortage!" and pointed to the Knob Creek... and I could still get it in dang near any store I go into.

The only one that doesn't have it on the shelf has a very good excuse behind that.

[cowdery]

Well, it's only August. Maybe by October there'll be rioting in the streets.

[ILLfarmboy]

Well, it's only August. Maybe by October there'll be rioting in the streets.

What was all that unrest up there on the south side this past weekend? I heard some 15 year old girl was shot in the head, three times! Someone run out of KC?

[funknik]

Well, it's only August. Maybe by October there'll be rioting in the streets.

I know that I'm at the far end of the supply line, but Knob Creek has definitely disappeared in a bunch of places around here. I know it's not true in most places, but around here the majority of liquor retailers are grocery stores . . . the grocery stores are out of KC! And at most grocery stores around here, KC makes up a good percentage of their total bourbon. Maybe they will get more or something, but for the past few weeks, I have not seen any Knob in the high traffic stores . . .

of course, personally, my resources extend far enough that I'm sure I wouldn't have a problem procuring a bottle if I wanted one, but I would say that around here, your average KC drinker is either buying something else or doing a little hunting around.

[jburlowski]

Well, it's only August. Maybe by October there'll be rioting in the streets.

And don't forget wailing and gnashing of teeth.

[Joshua]

Today at a store with dang good prices I saw about 15 cases of Knob Creek on the floor. Shortage my butt...

[indyrider]

No shortage here in mid-OH....

[George]

Still seeing plenty of it here in central CT.

[cowdery]

DEERFIELD, Ill., August 24, 2009 – Knob Creek® Bourbon offers fans and Stillhouse members a behind-the-scenes-look at the Super-Premium Bourbon through a live webcast Tuesday, September 1, at www.knobcreek.com/webcast. Knob Creek is many things: the world’s number one Super-Premium Bourbon, a small batch Bourbon credited with starting the category, and right now, completely out of supply. To kick off Bourbon Heritage Month, the interactive online event will divulge what makes Knob Creek so unique and popular that its supply has run dry until November of this year.

Live from the Knob Creek House in Clermont, Ky., at 4 p.m. EST, steps from where the Super-Premium Bourbon is made, the Knob Creek Whiskey Professors will answer questions from fans and delve into the unwavering commitment to nine-year aging that makes Knob Creek the best-selling Super-Premium Bourbon in the world.

“We have our Knob Creek fans to thank for our temporary Knob Creek outage,” said Kelly Doss, senior director bourbons and whiskeys, Beam Global Spirits & Wine, Inc. “Our loyal and remarkably patient fans deserve an in-depth look at why Knob Creek can’t be found in some locations right now, and is quickly running out in others. The webcast is a great way for Knob Creek lovers to learn why it stands apart from other Bourbons, and an opportunity for any Bourbon enthusiast to better understand the art of fine Bourbon making.”

During the taped portions of the webcast, fans will hear from Fred Noe, Jim Beam’s great grandson and seventh-generation Beam family distiller, how a rock-solid commitment to nine-year aging, matched with stronger than forecasted demand, produced the current shortage of Knob Creek. Noe will discuss how his father, the late Booker Noe, created the brand, and with it, the entire small batch Bourbon category.

The Whiskey Professors, known to Bourbon fans for their extensive understanding of the acclaimed spirit, will also address the intrinsic qualities of the brand, the reasons for the Knob Creek “drought,” as well as the anticipated date production will resume this fall.

The webcast can be accessed on September 1 at 4 p.m. EST at www.knobcreek.com/webcast. No registration or purchase is required. Legal purchase aged fans can visit the URL now to submit questions to the Whiskey Professors, some of which will be answered during the live webcast, and to ensure they have the required media player to view it. A media player will be available for free download for those who need it.

Beam press release, posted by:

[OscarV]

I keep my Bride updated on some of the things going on in the bourbon world.

Saturady after lunch I wanted something neat and Knob Creek was the best they had.

The waitress comes back with what looked like a double jigger in a rocks glass.

I said "man, that's one heck of a pour."

My Bride says, "yeah, don't they know there's a shortage of Knob Creek."

She does pay attention to me after all these years.

[OscarV]

No shortage in mid-state Illinois

[QUOTE][/QUOTE]

edo, you home for a while?

Can you come back Oct 3?

Might be a SB.com meet at Binny's South Loop.

[Lost Pollito]

edo, you home for a while?

Can you come back Oct 3?

Might be a SB.com meet at Binny's South Loop.

Woo-hoo!!!:grin:

[cowdery]

Woo-hoo!!!:grin:

And Manny's too? Can we go to Manny's?

[Lost Pollito]

And Manny's too? Can we go to Manny's?

It is required. Mannys is a must.

[Josh]

edo, you home for a while?

Can you come back Oct 3?

Might be a SB.com meet at Binny's South Loop.

Woo-hoo!!!:grin:

And Manny's too? Can we go to Manny's?

how many you got room for in that vehicle O?

[OscarV]

edo, you home for a while?

Can you come back Oct 3?

Might be a SB.com meet at Binny's South Loop.

Woo-hoo!!!:grin:

And Manny's too? Can we go to Manny's?

It is required. Mannys is a must.

how many you got room for in that vehicle O?

I think I will start a new thread in "The Bourbon Social" area.