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Has anyone tried this? Know anything about it?

I saw it in Binny's today. From the website:

http://press.ri1whiskey.com/press

"Deerfield, Ill. – October 23, 2008 – Beam Global Spirits & Wine, Inc., (NYSE: FO) a global leader in premium spirits, expands its award-winning whiskey portfolio with the introduction of (rī)1 Whiskey, the company’s first ultra-premium rye whiskey."

It appears aimed at a young demographic due to bottle and label design...a hipper rye than your daddy's.

Paul Pacult's tasting notes indicate a slightly spicey, lighter rye flavor - http://press.ri1whiskey.com/pdf/tasting_notes.pdf

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