A New 94 Proof Maker's Mark?

[DukeB]

Exciting news from Maker's Mark!

Duke

Master Distiller for Maker's Mark, Kevin D. Smith

Dear Friends,

I am very excited to let everyone in on a little secret. We have been experimenting with a few things down here at the distillery, and we think we have stumbled onto a bourbon expression worth telling you about. The flavor is incredible. It has an intense, sweet, oaky toast aroma and, at 94 proof, it is unbelievably smooth.

Our new baby is a real revolution, with no alcohol nose or taste, and the big, bold flavors come through without a bitter aftertaste. Imagine oak-sweet vanillas, creamy flavors and a long and luscious texture that coats the front of the tongue. Let me say it this way: the taste is pleasingly intense!

Brad Boswell, President of Independent Stave, and I collaborated to create a process that would marry the flavor of Maker’s Mark with the unique flavors found when oak is heated sizzling hot, blistering the wood on the outside, while locking in the flavor in the middle.

It’s really something folks. I’ve been working on this for a year and a half, and it absolutely defies description. I guess that’s why we’re having such a hard time figuring out what to call it.

I’ll let Bill and the marketing “gurus†work that out.

[OscarV]

Hey Duke, check out this thread.

http://www.straightbourbon.com/forums/showthread.php?t=13472

[DukeB]

Just found that, sorry, I got excited. I didn't know how to delete my post.

Thanks!!!!!

http://www.straightbourbon.com/forums/showthread.php?t=13472