MM 46: The Bottle

[Josh]

Here's a bottle of the new Maker's expression. Whether what's in the bottle is good or not, the bottle itself is mighty purdy.

There are more photos of it on the MM Facebook page.

[CorvallisCracker]

Interesting.

I don't see it in the OLCC list of new products for April, so I wouldn't expect to see it here until May at the soonest.

[Inthewater]

That is mighty purdy....

[p_elliott]

Question is how much they going to charge for that purdy bottle?

[callmeox]

Question is how much they going to charge for that purdy bottle?

It hit the Ohio list for April and is in the $32.00 neighborhood, IIRC.

[SMOWK]

It hit the Ohio list for April and is in the $32.00 neighborhood, IIRC.

Not too bad. What is the price of the "regular" makers?

[ErichPryde]

Not too bad. What is the price of the "regular" makers?

22-30 dollars depending upon location.

[OscarV]

It hit the Ohio list for April and is in the $32.00 neighborhood, IIRC.

That's not a bad price.

Standard MM here in MI is $26.99 at state minimum.

I'm expecting 10 bucks more for MM46.

[cowdery]

Anyone know what the name means?

Anyone else starting to feel that this may come under the heading of "be careful what you wish for..."?

[Ultra]

‘46′? Why is it called ‘46′?

There’s another difference besides the higher proof – and this difference is why this new Maker’s is called ‘46′, because ‘46′ is a descriptor of this new Maker’s other differentiating factor: French Oak staves, No. 46 French Oak, to be exact. What happens is that the whisky is taken out of the barrel, and one-inch charred staves are loosely attached to the inside of the barrel, at which time the whisky is put back in for an additional five to eleven weeks.

[Virus_Of_Life]

I'll be honest, I can't freaking wait to buy a bottle of this! I've never bought a bottle of Maker's Mark before so this will be a good reason to make it my first.... Just hope it isn't my last.

[SMOWK]

22-30 dollars depending upon location.

[callmeox]

In Ohio, Makers Mark is anywhere from 23.70 to 24.80 and the 46 expression lists at 31.60 to 32.85.

The range is due to the difference in local tax rates.

[SMOWK]

that's not too bad at all. if mm can get a few regulars to switch to the new stuff, that will add up to some big profits in the long run.

[OscarV]

Anyone know what the name means?

Anyone else starting to feel that this may come under the heading of "be careful what you wish for..."?

I'm not expecting much, MM is the Michelob of bourbons, nice house but nobody is home.

[DeanSheen]

Chuck in a Google article:

http://www.google.com/hostednews/ap/article/ALeqM5iVuLSBzJU9L90e8NjjChr-NneN2QD9G6K51G0

[callmeox]

Chuck in a Google article:

http://www.google.com/hostednews/ap/article/ALeqM5iVuLSBzJU9L90e8NjjChr-NneN2QD9G6K51G0

Man, that Cowdery guy is everywhere.

[cowdery]

Man, that Cowdery guy is everywhere.

[CorvallisCracker]

Man, that Cowdery guy is everywhere.

[callmeox]

As an AP story, it soon will be everywhere, although since I'm the last graph I'll probably be cut.

Huff Post didn't cut you out.

You're gathering some momentum. :grin:

[fishnbowljoe]

Chuck in a Google article:

http://www.google.com/hostednews/ap/article/ALeqM5iVuLSBzJU9L90e8NjjChr-NneN2QD9G6K51G0

Even though we all know about it, I did an official posting of this in the Industry News forum. Hope you don't mind. Thanks. Joe