Canadian Club Hide A Case

[silverfish]

from Luxist:

"Canadian Club Whisky is reviving one of their oldest promotional campaigns,

one that sends whisky aficionados on the hunt for missing cases. "Over the

span of more than two decades, 25 cases of Canadian Club Whisky were

hidden around the world as part of the brands extremely popular Hide A Case

adventure," says Michael Cockram, senior director, Canadian Club. "With

several cases still hidden, CC is challenging adventure-lovers to join the

hunt. We're bringing back this exciting campaign by inviting legal purchase

age consumers to join the search for one of the undiscovered cases, this

time with a chance at winning $100,000.""

More info at www.hideacase.com