New Basil Hayden's bottle?

[HighTower]

stumbled across this today, I wonder f anything will become of it?

I like the look of this, I wonder if it's too much for a bourbon like BH?

Scott

[dmarkle]

No problem with it, unless they're charging more!

[barturtle]

That's a well done digital model.

[kickert]

It does look good, but we can be certain it will not actually become a product. It does not meet the TTB's labeling requirements.

Certain information must be on the front of the bottle: Brand name, class / type, proof,

Other information is also required to be on the actual bottle, but position does not matter: address, volume, etc.

There are several more requirements, but I got bored reading them. You can see them here if you are interested.

[BourbonJoe]

The bottle won't do it IMO. It'll still be overpriced 80 proof Grandad. I suppose it will generate some sales to the weak minded who like pretty bottles.

Joe :usflag:

[nor02lei]

The bottle won't do it IMO. It'll still be overpriced 80 proof Grandad. I suppose it will generate some sales to the weak minded who like pretty bottles.

Joe :usflag:

[sku]

It appears to be just a student design project. It's not clear that it has any connection to the distillery at all.

[BuffaloLen]

The bottle won't do it IMO. It'll still be overpriced 80 proof Grandad. I suppose it will generate some sales to the weak minded who like pretty bottles.

Joe :usflag:

[cowdery]

Isn't it great to be a student? Absolutely no practical considerations.

This is pretty common in design schools and in college marketing programs, to assign projects based on actual products. They usually do ask the company for permission and also for brand briefs and other materials that can give the students the sort of input they'll receive in the real world. Sometimes the marketer or its ad agency will have an ongoing relationship with the school. Maybe they'll have a contest and ask the brand manager to be the judge. Companies participate for general good will but also because you never know from where a good idea will come.

Beam is pushing BH very hard to the high end cocktails and culinary community. The price is just right for the market they're pursuing.

They're not changing the package.

[SBOmarc]

So, Beam wants me to order an 80 proof Manhattan, or some other trumped cocktail and pay big money for the name Basil Hayden?

They have already tried that with Ri one...true? How has that worked out for them?

I am the " culinary community" for that matter so is anyone that dines out. Seeing as how BH is in most SoCal bars as part of the Beam Small Batch collection, I would call it readily available. I heard one bartender recently refer to it as " a light whiskey, one for non bourbon drinkers. I have also heard it secribed as "women's whiskey". When I cook with bourbon I am looking for all of the flavor sometimes color that I can get. That puts BH well down the list.

[spy247]

You can dress it up all you like, but BH is still a disappointing bourbon.

[unclebunk]

You can dress it up all you like, but BH is still a disappointing bourbon.

I'm with you. I think "disappointing" is an appropriate term--BH doesn't offend but doesn't excite either, though I do have a few friends who love it. To each his own...

[cowdery]

Just because something isn't right for you doesn't mean it's not right for somebody.

I give Beam a hard time about a lot of things but they don't make too many mistakes. ri(1) has its place and so does Basil Hayden's, and to some extent it's the same place. Both are for people who are a little bit interested in American whiskey but not very interested. They're never going to become bourbon enthusiasts. They want an American whiskey experience that suits their tastes, which among other things means they probably are going to drink it in some kind of cocktail, not neat.

I complain when Beam doesn't come up with enough for bourbon enthusiasts like us and they've responded with products like Old Crow Reserve, Jim Beam Six Grain, Maker's 46, and soon Knob Creek Single Barrel. They also come out with products for audiences that aren't us like Red Stag and ri(1). Though it's not new (almost 20 years old, in fact) Basil Hayden's is sort of like that.

Beam started the Small Batch Collection almost 20 years ago, first with Booker's and then with the other three. It was interesting at the time because they said they were going to put them out, market them as a set with perhaps a little more emphasis on Booker's since Booker himself was still active, but they would let the other three find their own markets and they largely have, without a lot of marketing support until very recently.

I've always considered Basil Hayden's a good choice for introducing scotch drinkers to bourbon. In my personal portfolio, Basil Hayden's is like Bernheim Wheat, a nice change of pace.

[camduncan]

In my personal portfolio, Basil Hayden's is like Bernheim Wheat, a nice change of pace.

I couldn't agree more Chuck.

[p_elliott]

I couldn't agree more Chuck.

I can't agree when it's priced at $40+ a bottle when the same whiskey at 100 proof is priced at less than $20.

[cowdery]

I can't agree when it's priced at $40+ a bottle when the same whiskey at 100 proof is priced at less than $20.

[ILLfarmboy]

The bottle looks tippy. I could see myself knocking it over while reaching for it, but I like the name cast into the glass. No paper label. I like that.

I'd still spend my money on OGD BIB, though.