Early Times releases new BOURBON

[TomFischer]

Early Times will release a new BOURBON (not a Kentucky Whisky) in January 2011 it will be called Early Times 354 Bourbon. The new brand is named "354" for the original permit number for the distillery and it will be bottled at 80 proof. More details and bottle photo on this link: Early Times 354 Bourbon.

Sounds like the current Early Times 354 Kentucky Whisky will still be available as well.

[JohnHansell]

Yeah, I mentioned it here last month. I have a sample and reviewed it too. I just need to write it up and post it.

[callmeox]

Blog Fight!!!!!!!

[Josh]

Somebody who shall remain nameless also started a thread on it while back: http://www.straightbourbon.com/forums/showthread.php?t=14878

[flintlock]

Do most people really care if there is yet another low proof bargain bourbon on the market? I personally don't care much about the branding, I care about proof and age and mashbill. Does branding really make that much difference? I don't understand the business, I suppose.

[cowdery]

Do most people really care if there is yet another low proof bargain bourbon on the market? I personally don't care much about the branding, I care about proof and age and mashbill. Does branding really make that much difference? I don't understand the business, I suppose.

I was in the room when Brown-Forman annouced its decision to change Early Times from a bourbon to a Kentucky whisky 25 years ago. They declared at the time, "people don't buy types, they buy brands."

Were they/are they right? A little product of theirs called Jack Daniel's Tennessee Whiskey hasn't suffered too much from not being bourbon.

To me, Early Times 354 Bourbon is a response to Beam's decision to release the slightly upgraded Old Crow Reserve. Old Crow and Early Times play in the same market space.

[Josh]

Some people don't care about being real members of this community either, just pimping their venal, vapid blogs by starting up new threads on topics already coverd, just to get clicks.

[JohnHansell]

Good point, Chuck!

[BourbonJoe]

If it was 90 or 100 proof I might try it. I won't at 80.

Joe :usflag:

[gblick]

If it was 90 or 100 proof I might try it. I won't at 80.

Joe :usflag:

Me neither, Joe.

The only thing I have that's 80 proof is some dusty OF Prime.

[smokinjoe]

OK, you two. I'll play Mikey, and I'll try it!

I've spent $16 in worse ways.

:toast:

[cowdery]

Anyone know the age? ET KY whisky is 36 months.

[JohnHansell]

There's no age statement on the label, and it is a straight bourbon, so that would make it at least four years, right? (I'm still working on my first cup of coffee, so let me know if I am not thinking straight here.)

[cowdery]

There's no age statement on the label, and it is a straight bourbon, so that would make it at least four years, right? (I'm still working on my first cup of coffee, so let me know if I am not thinking straight here.)

That's correct. I just don't have a label to look at and it's usually in mouse type on the side somewhere, so the photo of the label doesn't count.

[mrt]

I purchased a bottle of Early Times bourbon here in Turkey a few years ago. I really liked it then. For me-as a curious novice when compared with many connoisseurs here-it was a mellow, easy to drink bourbon with a good caramel flavour. I remember starting a new thread about it.

It was different stuff from ET in the US. It was the ET bourbon which was produced for export marktes. May this new ET bourbon be the one I tasted?

[JohnHansell]

That's correct. I just don't have a label to look at and it's usually in mouse type on the side somewhere, so the photo of the label doesn't count.

[White Dog]

If it's an Early Times Bourbon NAS, it's safe to say that it's not a day over 48 months. I mean, come on, is there any doubt?

[MissinER101]

80 proof :22:

After 20 months there are soooooo many bourbons to taste :drink:

[squire]

Four years and a day more likely.

[pepcycle]

I'm pretty sure, "We" are not the intended demographic.

I am glad to see movement in the upward direction from "Whiskey" to "Bourbon"

In this day of dumbing down proofs, ages etc, this might be considered a baby step up.

Anyone think they'll upgrade the Juleps at The Derby to bourbon from the current whiskey

[phil4100]

Straight means at least two years old... not four. See chapter 4 of the beverage alcohol manual on the TTB website: http://www.ttb.gov/spirits/bam/chapter4.pdf

[White Dog]

Straight means at least two years old... not four. See chapter 4 of the beverage alcohol manual on the TTB website: http://www.ttb.gov/spirits/bam/chapter4.pdf

[pepcycle]

You beat my post by a few seconds so I'll edit it out.

See Chapter 5 of the same document on age. (5.40 to be exact)

Big and Brass for sure.

[phil4100]

Sorry dog... didn't mean to offend...

[White Dog]

Sorry dog... didn't mean to offend...