Maker's Mark Lounge Adds Bourbon Tasting Club

[OscarV]

Here's a little article I stumbled across.

(cut-copy-paste)

Maker's Mark Bourbon House & Lounge Introduces Bourbon Tasting Club

1/20/2011

Maker's Mark Bourbon House & Lounge, located in downtown Louisville at Fourth Street Live! has just launched a program called Bourbon Club. It's free to sign up and customers get $1 off all bourbons. There's also a Bourbon Club Card that'll help club members keep track of the drinks they've tried.

After members have tried 25, they'll receive $2 off all bourbon purchases. Some additional perks include:

• After 50+ bourbons you get a $50 gift certificate
  
• After trying all bourbons you get a gold placard, invited to a three-course dinner and a lifetime membership card that gets you $2 all bourbon purchases and a dining discount.

For more information, call (502) 568-9009 or visit www.makerslounge.com.

[barturtle]

Interesting. Wonder if the ABC will take note of this. Technically you can't have sale prices on alcohol that aren't available to everyone. It's why there are never Kroger Card savings on beer. If beer's on sale, it's a sale,not a "member discount".

[NeoTexan]

Calling and the web site does not do it. I was informed you had to come in person and ask for the form at the bar.

[TomH]

Dale, did you ask if they are going to spread this to the other Makers Mark Bourbon House and Lounges ?

[NeoTexan]

Dale, did you ask if they are going to spread this to the other Makers Mark Bourbon House and Lounges ?

No, I didn't. I have noticed that the Louisville site is much more active in providing extras to the younger crowd. Our's seems content on being a restaurant vs a nightclub.

[Medicfrost]

Interesting. Wonder if the ABC will take note of this. Technically you can't have sale prices on alcohol that aren't available to everyone. It's why there are never Kroger Card savings on beer. If beer's on sale, it's a sale,not a "member discount".

Is that a Kentucky thing?

[cowdery]

Every state has different rules regarding promotions. I doubt this runs afoul of any Kentucky rules. It's a loyalty program. There is a venerable old bar tradition in which the house picks up a round now and then, especially for loyal customers. This just formaizes it and in the process captures (probably) an email address and other data so they can keep you informed of other offers and events.

Does anyone know how many of these Maker's Lounges there are? I only know the one in Louisville.

[TomH]

I know there is one at Indiana Live Casino in Shelbyville, IN (just east of Indy) and I believe there is another in KC. Not sure about any others

[craigthom]

Interesting. Wonder if the ABC will take note of this. Technically you can't have sale prices on alcohol that aren't available to everyone. It's why there are never Kroger Card savings on beer. If beer's on sale, it's a sale,not a "member discount".

I don't know the details, but I'll add that Sam's Club and Costco have separate entrances for their liquor stores, and you don't have to be a member to shop in them.

I doubt this applies to what they call a "flight", which is how I drink there, so I can try several things.

(Do other places do this? To me, a "flight" is a collection of samples, like those served a brewpubs. The Maker's Mark pub calls a single sample a "flight". I would just call it a "sample".)

[barturtle]

I doubt this applies to what they call a "flight", which is how I drink there, so I can try several things.

(Do other places do this? To me, a "flight" is a collection of samples, like those served a brewpubs. The Maker's Mark pub calls a single sample a "flight". I would just call it a "sample".)

Technically, it would be a "Flight Pour" as in a smaller pour that would be typical of one of a number of drinks in a flight. But yes, one pour does not make a flight. Often people would get confused if you used "sample" as samples are often free. Other places with use "Taster Pour" for a smaller portion.

[proof and age]

Every state has different rules regarding promotions. I doubt this runs afoul of any Kentucky rules. It's a loyalty program. There is a venerable old bar tradition in which the house picks up a round now and then, especially for loyal customers. This just formaizes it and in the process captures (probably) an email address and other data so they can keep you informed of other offers and events.

Does anyone know how many of these Maker's Lounges there are? I only know the one in Louisville.

Been to one in Kansas City, and I think there is one in the new Lucas Oil stadium in Indy.

[TomH]

The Indy one is located about 15 miles east of Indy at Indiana Live Casino....Makers may sponsor a bar at Lucas Oil (I know they do at Conseco Arena), but these are just walk up bars to get drinks at not the full blown restaurant and lounge.