Heaven Hill New Make Coming In May.

[cowdery]

Here's something new for all of you white dog lovers.

Heaven Hill announced today the first two releases in the Trybox Series of New Make Whiskeys. The new Trybox Series, named after the copper and glass “tasting station†where new make whiskey flows off the still, offers up several styles of Heaven Hill’s world famous American Whiskeys. Each is taken straight off the still, before aging in a charred oak barrel—the same way legendary father and son Master Distillers Parker and Craig Beam taste-test them. (This is all straight from the press release.)

The first two, as you would imagine, are a bourbon white dog and a rye white dog. They should begin to appear in stores in May and will be distributed nationally. All releases in the series will be in 750ml bottles, packaged three to a case, at the "full traditional barrel entry proof of 125, or 62.5% alcohol/volume."

The suggested national average retail price will be $24.99.

[OscarV]

This sounds like I need to get a new oak charred quarter cask and age some of this stuff.

[barturtle]

I think this should have gone in "Other American Whiskey" but other than that:

Sign Me Up!

[tmckenzie]

I winder how the rye will taste. I like bourbon white, but rye is a horse of a different color. Nothing like what you think it should taste like. IF it is made right. I have tatsed some of the micro stuff that is supposed to be white dog, but it must be coming off the still way up there.

[ILLfarmboy]

I look forward to trying both.

[JohnHansell]

Looking forward to trying the new make.

[T Comp]

Looks like the big dogs want to be on the same field with the little dogs and why not considering the profit to be made. $24.99 for juice before it's put in a barrel or $8.99 after its been in the barrel for 6 years, which is what I paid for my last 6 year HH green label.

[cowdery]

Exactly, yet it is significantly cheaper than what most of the micros are charging for the same thing, so the gauntlet has been thrown. Let the micros put their new make side by side with Heaven Hill's and claim their product is better. Everyone will be able to decide for themselves.

[birdman1099]

Looks like the big dogs want to be on the same field with the little dogs and why not considering the profit to be made. $24.99 for juice before it's put in a barrel or $8.99 after its been in the barrel for 6 years, which is what I paid for my last 6 year HH green label.

Not at 125 proof.....:grin:

but I agree.... $25 for unaged 125 proof..... I know people were throwing a fit over a 2 yr old Willett for $35...

[B.B. Babington]

I'm sure lots of people will buy one of each just to try it. But how many people will buy a second bottle depends on how good it is.

[pepcycle]

Queen to Queen's Level III

[biskuit]

I like the fact that they're doing multiple offerings vs a single white dog, the notion of tasting these side by side pre-aging is pretty cool - and yes, it is likely more of a novelty purchase, but one that is educational and hopefully enjoyable.

[Brisko]

Why 750mls? I get it from a production standpoint, but as a consumer, I'd much rather see these in something smaller. Maybe 200mls and sell the two as a set? I'd actually buy that. But with shelf space at a premium I'm not really interested in devoting two spaces to new make, regardless of how "good" it is.

[callmeox]

I am with Oscar on ths one.

Time for a hobby barrel and some new make rye at that price. My garage is going to smell heavenly this summer.

[fricky]

I understand the interest in aging rye in your own barrel and the fun associated with it; however, it is unlikely that the result will be as good as Rittenhouse BIB. Tasting white dog is interesting but I would not want it as an everyday pour. One taste is enough for me.

[boone]

We bottled this last night :grin: :grin:

Here's something new for all of you white dog lovers.

Heaven Hill announced today the first two releases in the Trybox Series of New Make Whiskeys. The new Trybox Series, named after the copper and glass “tasting station†where new make whiskey flows off the still, offers up several styles of Heaven Hill’s world famous American Whiskeys. Each is taken straight off the still, before aging in a charred oak barrel—the same way legendary father and son Master Distillers Parker and Craig Beam taste-test them. (This is all straight from the press release.)

The first two, as you would imagine, are a bourbon white dog and a rye white dog. They should begin to appear in stores in May and will be distributed nationally. All releases in the series will be in 750ml bottles, packaged three to a case, at the "full traditional barrel entry proof of 125, or 62.5% alcohol/volume."

The suggested national average retail price will be $24.99.

[callmeox]

Thanks, Fricky the killjoy.

How dare you try to impede my pioneering spirit. :grin:

[silverfish]

... my pioneering spirit. :grin:

Careful - you don't wanna wind up in a thread like this one!

[Leopold]

Why 750mls? I get it from a production standpoint, but as a consumer, I'd much rather see these in something smaller. Maybe 200mls and sell the two as a set? I'd actually buy that. But with shelf space at a premium I'm not really interested in devoting two spaces to new make, regardless of how "good" it is.

Because by and large, the demand for this is coming from high end bartenders. In many States it's illegal for bars to carry less than 750ml.

I think that this is really, really great.

One thing that will be fun is for consumers to taste the difference between the White Dogs out there that are pot distilled, and Buffalo Trace's, which is column distilled.

[sku]

Why 750mls? I get it from a production standpoint, but as a consumer, I'd much rather see these in something smaller. Maybe 200mls and sell the two as a set? I'd actually buy that. But with shelf space at a premium I'm not really interested in devoting two spaces to new make, regardless of how "good" it is.

I agree, 750 is too much; heck I've had the BT white dog 375 for a year and I still have some left.

[nblair]

I understand the interest in aging rye in your own barrel and the fun associated with it; however, it is unlikely that the result will be as good as Rittenhouse BIB.

I don't know...it might not be as refined as Ritt BIB, but you could give it some more age (or simulated age) and I think it could be pretty decent. Somewhere between the BIB and the 21, 23, 25 varieties. A guy can dream, right?

[Luna56]

I look forward to trying these. And I can't wait to hear all the vatting stories!

Cheers!

[Brisko]

Because by and large, the demand for this is coming from high end bartenders. In many States it's illegal for bars to carry less than 750ml.

That makes sense.

I think it's cool that they're putting it out there. But I don't think I'll be purchasing a bottle. It all comes down to tasting versus drinking.

[Leopold]

Well, that's easy to solve. Go to your favorite whiskey bar, and ask them to stock BT White Dog. Then order a dram.

[B.B. Babington]

I like the 750ml size. I'd rather buy 750ml for $25 than 375ml for $15. Gives me more sips to try to see if it's good or not. I'm looking forward to it.