cowdery Posted April 13, 2011 Share Posted April 13, 2011 Seagram's 7 has a honey product too.Line extensions are most successful when they increase the consumer's purchasing frequency within the brand family. My theory is that it's couples, he drinks the whiskey, she drinks the sweet liqueur. Drinking whiskey is now cool so whiskey brands are desirable from a brand image standpoint, even when that image is being used to sell a product that isn't whiskey. Interesting that Beam was early to the party but bet on cherry. Everybody else bet on honey including late-to-the-party Jack. Link to comment Share on other sites More sharing options...
cowdery Posted April 13, 2011 Share Posted April 13, 2011 The wild card in the Jack Daniel's story was Frank Sinatra. His unsolicited and uncompensated endorsement was invaluable to the brand during a critical period. Link to comment Share on other sites More sharing options...
cigarnv Posted April 13, 2011 Share Posted April 13, 2011 All of the distilleries must see growth potential in the segment, as they all are coming out with the same type of product recently (WT, EW, now JD. Not to mention the ones that have been around for a while). Does anyone know the sales figures for the different versions? Are the volume numbers to support all of these new introductions high enough to justify them? Link to comment Share on other sites More sharing options...
CorvallisCracker Posted April 14, 2011 Share Posted April 14, 2011 The wild card in the Jack Daniel's story was Frank Sinatra. His unsolicited and uncompensated endorsement was invaluable to the brand during a critical period. Link to comment Share on other sites More sharing options...
TNbourbon Posted April 15, 2011 Share Posted April 15, 2011 ...Interesting that Beam was early to the party but bet on cherry. Everybody else bet on honey including late-to-the-party Jack.Hasn't Heaven Hill offered both? (I thought I remembered seeing a cherry-flavored EW on a shelf or two, too.:skep:) Link to comment Share on other sites More sharing options...
tmckenzie Posted April 15, 2011 Share Posted April 15, 2011 Yes, I think I saw cherry ew last week. I cannot bring myself to try any of these flavored whiskies. Link to comment Share on other sites More sharing options...
Gillman Posted April 15, 2011 Share Posted April 15, 2011 Tom, in my view the way to drink them, which is not often mentioned here, is to blend them with bourbon from the same house (or any bourbon or rye, but I'll leave that aside). If you blend this Tennessee Honey with regular Jack Daniels - I'd use Single Barrel Select - you will get a rich taste but with much less sweetness. You can do 1:1, 1:2 or however you like it. Some people may feel it's not worth the bother but it's just adjusting the palate to the level you like - it's an American Rob Roy in effect.Gary Link to comment Share on other sites More sharing options...
craigthom Posted April 16, 2011 Share Posted April 16, 2011 3. Marketing! Link to comment Share on other sites More sharing options...
CorvallisCracker Posted April 16, 2011 Share Posted April 16, 2011 You could have stopped there. Yes, but if only one person got a chuckle out of the listing of "Louie Louie" lyrics, then it was worth doing. Link to comment Share on other sites More sharing options...
cowdery Posted April 18, 2011 Share Posted April 18, 2011 Yes, Evan Williams has both a honey and a cherry. Link to comment Share on other sites More sharing options...
ThomasH Posted April 19, 2011 Share Posted April 19, 2011 Don't forget David Lee Roth and Michael Anthony of Van Halen for carrying their share of the JD torch. Anthony even has a JD shaped bass guitar. I think Slash of Guns and Roses/Velvet Revolver was a big JD fan too. I only remember seeing pictures of Keith Richards drinking from bottles of Rebel Yell bourbon!Thomas Link to comment Share on other sites More sharing options...
imbibehour Posted April 19, 2011 Share Posted April 19, 2011 I suspect Keith Richards and Jimmy Page helped too. Also Sonny Barger. Couldn't find a pic of Sonny with JD, but I know he drinks it. Word is, if you're attending the annual Harleyfest in Sturgis, SD, the best prospect for meeting Sonny is at the JD Hospitality Tent.You can really talk about marketing with JD to the Nth degree but the whole rock and roll, pick it up I am a rebel image that just fit in with outlaw musicians, and rock rock ROCK yeah!... you can't buy that kind of stuff, they just lucked out with it I think. Link to comment Share on other sites More sharing options...
silverfish Posted April 19, 2011 Share Posted April 19, 2011 ... pictures of Keith Richards drinking from bottles of Rebel Yell bourbon!The story I've heard, Billy Idol wrote the song "Rebel Yell" because he saw Keef drinking from a bottle. Link to comment Share on other sites More sharing options...
cowdery Posted April 19, 2011 Share Posted April 19, 2011 Janis Joplin did a lot for Southern Comfort. Now, of course, it's all compensated (e.g., Kid Rock and Jim Beam), but back then it was mostly serendipity. Link to comment Share on other sites More sharing options...
CorvallisCracker Posted April 19, 2011 Share Posted April 19, 2011 You can really talk about marketing with JD to the Nth degree but the whole rock and roll, pick it up I am a rebel image that just fit in with outlaw musicians, and rock rock ROCK yeah!... you can't buy that kind of stuff, they just lucked out with it I think. Yep. If they'd all been knocking back cognac from the bottle, we would have seen this stuff a lot sooner. Link to comment Share on other sites More sharing options...
MissinER101 Posted April 20, 2011 Share Posted April 20, 2011 I do not remember the brand of beer, but they ran a series with a bunch of guys sitting around making "Man Laws"; It was decided man Law # 45 or something was "Don't Fruit the Beer" (putting lime in beer).Well; Man Law #69 should be "Don't Put Crap in the Bourbon" Link to comment Share on other sites More sharing options...
CorvallisCracker Posted April 20, 2011 Share Posted April 20, 2011 Man Law #69 should be "Don't Put Crap in the Bourbon" Link to comment Share on other sites More sharing options...
harshest Posted April 20, 2011 Author Share Posted April 20, 2011 I do not remember the brand of beer, but they ran a series with a bunch of guys sitting around making "Man Laws"; It was decided man Law # 45 or something was "Don't Fruit the Beer" (putting lime in beer).Well; Man Law #69 should be "Don't Put Crap in the Bourbon"beera colada Link to comment Share on other sites More sharing options...
cowdery Posted May 17, 2011 Share Posted May 17, 2011 I had a couple glasses of the JD Honey last night and it's not bad when you're in the mood for that sort of thing. It doesn't taste that much like honey and it doesn't taste at all like whiskey. Vanilla ("catnip for humans," as someone once said) seems to be the dominant flavor. Link to comment Share on other sites More sharing options...
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