Red Stag available Downunder... sort of!

[camduncan]

Jim Beam Australia have announced that the Australian version of Red Stag - Black Cherry will be available from next week, just in time for the christmas buying frenzy. Australia will see a reduced proof product at 60 abv (30%).

I've heard unconfirmed rumours that Beam are trying to go head-to-head with Wild Turkey's American Honey which has been the only bourbon based liquor on the Australian market for some years. It's also rumoured that Black Cherry will be strongly marketed to the Aussie female drinking population.

[camduncan]

Just had confirmation that price will run similar to Jim Beam White..... so Iexpect we'll see it at about the $32 mark, with specials ranging down to about $27..

[ILLfarmboy]

I notice the use of the word "liqueur".

It made me smile.

Though I wonder, in this case, if calling a spade a spade, has more to do with their target demographic than any moral sense of accuracy.

[GreggJ]

As far as I am concerned they can ship it all overseas. If I want sticky cherry alcohol I'll stick to Nyquil.

Not a fan of this Stag, The other Stagg is another story though. :cool:

[White Dog]

I notice the use of the word "liqueur".

It made me smile.

Though I wonder, in this case, if calling a spade a spade, has more to do with their target demographic than any moral sense of accuracy.

I would say that it has more to do with better labeling laws down under. Same would hold true in the EU.

[camduncan]

On special for $28 at 1st Choice.... a saving of $7 over retail.