New look for Old Forester

[Josh]

Old Forester's new look has been revealed:

Signature will be in similar bottles, but with 100 proof on the label.

I like the new look. Old Timey but classy. I really like the use of gold, but that might be just b/c I was raised a Purdue fan.

CUE THE SNARKY REMARKS ABOUT HOW OLD FORESTER SUCKS.

[smokinjoe]

Old Forester's new look has been revealed:

[ATTACH]13109[/ATTACH]

Signature will be in similar bottles, but with 100 proof on the label.

I like the new look. Old Timey but classy. I really like the use of gold, but that might be just b/c I was raised a Purdue fan.

CUE THE SNARKY REMARKS ABOUT HOW OLD FORESTER SUCKS.

[CaptainQ]

I think it is a terrific look. So, they are keeping the Signature name for the 100 proof?

Big fan of Old Forester, here. Especially, the Signature.

I like the new look. Thanks Josh.

[StraightBoston]

Thumbs down here. Old Forester already has the definitive old timey classic label.

(Waiting for the inevitable Old Grand-Dad reboot...)

[BradleyC]

I've seen worse label upgrades (OWA and WSR). I kind of like this one but it does remind me of an Old Pulteney bottle.

For the record, I also like Old Forester Signature. It's one of the few I buy by the 1.75L when its on sale.

[ratcheer]

I still like the even older Old Forester label, best.

Tim

[Josh]

I think it is a terrific look. So, they are keeping the Signature name for the 100 proof?

Big fan of Old Forester, here. Especially, the Signature.

Not sure if they are keeping the Signature name. When they sent out a survey about a possible redisign, Signature had been dropped from the label in THAT design (which was slightly different from the one above IIRC), so it's possible that the name is going away.

[DogfaceSoldier]

That's a great looking bottle. I'm curious to see how it impacts their sales.

[trumpstylz]

Yeah, that is slick. I do agree though, the old paper label from the 90's was classy.

[Beer&Bourbon]

I like the classic styling; I think it's a huge improvement over the current bottles. ...but why whisky? Has Old Forester always dropped the e? I can't get behind that, but otherwise it's looking pretty good.

[ethangsmith]

Not too shabby. Much better looking than the current labels. I hope the 100 proof stays around- Signature or not!

[Josh]

According to whoever does OF's Facebook page, Signature will still be Signature, even with the new label.

[Young Blacksmith]

I like the look too.

I've always got a soft spot for Old Forester 100 proof versions, have several bondeds, 100 proof's, and now will have to pick up a few signatures before I see the new labels around here.

Old Forester has dropped the e since at least the late 80's.

[Tucker]

I like the classic styling; I think it's a huge improvement over the current bottles. ...but why whisky? Has Old Forester always dropped the e? I can't get behind that, but otherwise it's looking pretty good.

Old Forester, like Maker's Mark, has always been 'whisky'.

[ratcheer]

Yeah, that is slick. I do agree though, the old paper label from the 90's was classy.

The 90's? It was used from the 60's thru the 90's and for no telling how long before that. It was truly a classic.

But, thanks.

Tim

[JeffRenner]

Old Forester BiB was my dad's whiskey, and so I have a soft spot for it. I literally teethed on it (it was rubbed on my gums when I was teething). I definitely remember the wide green tax strips. And I still like it, even though it has definitely changed. I have had a few dusties from the 50's and 60's. I've just had a couple of pours of the BiB and am surprised by the butterscotch character, which is definitely reminiscent of the old stuff.

[White Dog]

This is resembling a BOTM thread.

Love the new look, and I think the current juice is pretty good, but it gets dismissed due to the awful packaging.

And I love me some dusty DSP-414.:cool:

[CADMixes]

Now can they get a new bottle shape for the birthday bourbon? My god do I hate that bottle.

[AaronWF]

Now can they get a new bottle shape for the birthday bourbon? My god do I hate that bottle.

Amen! Takes up waaaaay too much real estate!

[smokinjoe]

Amen! Takes up waaaaay too much real estate!

Yessir, pain in the ass on the bar. But, they make for nifty citronella oil filled lanterns outside in Skeeter Season!

[tmckenzie]

I too miss the old paper label, and the bottle with the 3 dimples on each side. Handy for holding while pouring or drinking out of the bottle for tha matter.

[ratcheer]

I've just had a couple of pours of the BiB and am surprised by the butterscotch character, which is definitely reminiscent of the old stuff.

I agree. I drank some OF back in the 60's and the most recent OF I had tasted very similar. The only problem is that it is somewhat harsher than it used to be (referring to alcohol burning sensation), even more so than it was in the 90's and early 2000's.

Tim

[Josh]

Here's the complete before & after.

[cas]

Same juice, or is there a change in the bottle as well?

Craig

[callmeox]

White lettering with gold shadow reminds me of the Charter 101 label...