Rye/Bourbon Revival

[Brisko]

Without reading it in context I assume they're talking about the fact that Beam was just then coming out with a new rye, along the lines of Sazerac or the reboot of the Rittenhouse label.

But in truth Beam has lead the rye category for years, by a huge margin, so I'm not sure what the author means.

The other thing to remember is that four years ago the "rye revival" existed more on paper than in real sales numbers. Today that has changed shifted, and if anything, Beam is ahead of the curve, given that they're bringing out the Knob Rye at a time when everyone else is on allocation.

Do you have a link for the review?

[JayMonster]

Actually re-reading it, they say, not that (ri)1 was late, but that "people" who were late to the revival, and wanted something "cool" is who (ri)1 would appeal to. (Though now in hindsight, it didn't seem to appeal to many at all).

Anyway, herr is the link. http://m.drinkoftheweek.com/site/mobile?url=http%3A%2F%2Fwww.drinkoftheweek.com%2F2008%2F11%2Fri1-rye-whiskey%2F

[Bmac]

I know I haven't been on this board long or in the bourbon world long enough to have any insight into any impacts. But I believe I have been around long enough see the industry changing. I am glad to be a part of the Rye revival at least. I do see Rye on the rise; there seem to be more and more labels popping up.

The other day, I was in my favorite store and the owner told me that his bourbon isle was dead and that the only person who goes near it is me. :bigeyes:Seems the people in that area only want cigarettes and vodka :puke:

So from my perspective it's hard to see the trends because I am something of a diamond in the rough.

[Young Blacksmith]

The Vodka crowd is huge out here too. I'll be shopping/dusty hunting, and in the time it takes me to browse the store several folks usually come in, grab a handle or pint of cheap vodka, and get going again.

[trumpstylz]

I think the specialty vodka fad around here has started to die out.

[Restaurant man]

Chris morris told me yesterday that "woodford Rye" is still 3-4 years out. We will see if demand is still strong at that point.