Pandering or Marketing

[callmeox]

Is there a difference?

http://www.bevlaw.com/bevlog/wp-content/uploads/2011/06/heroes.pdf

[cowdery]

A lot of packaging design is meant to stimulate an impulse purchase. This is a good example. The money is in the register before the person has thought too much about it.

[Dramiel McHinson]

The shoppette on post is going to sell tons of this stuff. Every young troop that graduates basic will down a bottle on his way home on leave and then tell his new buddies at his first duty station about his night in jail. Pet rocks and beenie babies move over.

[DeanSheen]

Marketing I'd say.

I love how the 'portion of proceeds' is not quantified. Gotta love that cheap advertising.

[Adam]

/shrug, at least it's made in the USA. If it's affordable and of good quality like BT's other high value vodka, Platinum x7, (which is the one and only vodka I keep stocked at all times) I'll probably give it a try.

Beats throwing money overseas at the overpriced Grey Gooses of the world