cowdery Posted October 8, 2012 Share Posted October 8, 2012 (edited) I must say, the most disturbing thing about this article is how much that Steelman character looks like me.Their 5,000,000 case target is beyond ambitious and I hate to tell them, but that's about half what JD does.And did you know that Dave Scheurich is "the man who brought Woodford Reserve out from the dusty shadows of history and into the modern world"? Then check out this feature from Tasting Panel Magazine. Edited October 8, 2012 by cowdery Link to comment Share on other sites More sharing options...
soonami Posted October 8, 2012 Share Posted October 8, 2012 That second link is pretty bad, almost all of the info is generic or wrong and the majority of the whiskies featured are from marketing firms and not distillers. I don't have a problem with bottlers selling sourced whiskey (Vintage Bourbon/Ryes and Van Winkles are great products), but some of these bottles look like they are being marketed to dudes that wear Axe body spray, Affliction/MMA branded tee shirts and $200 Diesel jeans... Link to comment Share on other sites More sharing options...
Josh Posted October 8, 2012 Share Posted October 8, 2012 Is there no end to the hackery?:horseshit::horseshit::horseshit::horseshit::horseshit: Link to comment Share on other sites More sharing options...
Restaurant man Posted October 9, 2012 Share Posted October 9, 2012 These are magazines that get mailed unsolicited and free to bars and restaurants in stacks. Their main purpose is an advertising delivery system for the big boys. The likes of Brown foreman and diageo probably "consult" on most of the articles. Link to comment Share on other sites More sharing options...
Dolph Lundgren Posted October 10, 2012 Share Posted October 10, 2012 I'm glad they're making whiskey for non-whiskey drinkers. I know personally, as a non-whiskey drinker, I've always looked for non-whiskey whiskey that would not taste like whiskey but still be whiskey. Chicks dig guys who drink whiskey. Now, I have Revelstoke. Shots, Shots, Shots Shots Shots Shots! Link to comment Share on other sites More sharing options...
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