PVW increases in Minnesota....ouch.

[sob0728]

Just saw it on the shelves for the first time this year. $89.99 for the 15 year. The 15 year was $59.99 at the same store last year. The 10 yr and 12 yr are up $10 each. Part of the chase was that it was great whiskey at a decent price. That's gone.

So...it's no longer S-W juice AND it's $30 more? Pass.

Haven't seen any BTAC on the shelves here this year, hopefully those do not come with $30 per bottle increases as well.

[squire]

I'll pass also at that price. For me the whisky is simply not three times better than Four Roses Small Batch or any number of premium whiskies I can get for around $30 a bottle.

[Rockefeller]

Uh, what? You need to pick that up. $90 is a perfectly reasonable price for the 15yr. I'm getting quoted left and write by stores in NYC for the 10/107 at $100!

[Clavius]

I'd pass as well.

I've gone through 5 bottles of the 15yr over the past 2-3 years. Each one cost me no more than $55. It's damn good bourbon... for $55. But it's really not worth $90. I'm not sure ANY bourbon is truly worth $90. And yes, I've had PVW20. I did in fact pay about $100 for it and it was great stuff. But really, it just wasn't worth $100. It's bourbon people. Plenty of GREAT stuff out there for less than $50.

[MyOldKyDram]

Yeah,it would rot on the shelf for that price. Ha, especially the damned ORVWfor $100. Criminal.

[HighInTheMtns]

Uh, what? You need to pick that up. $90 is a perfectly reasonable price for the 15yr. I'm getting quoted left and write by stores in NYC for the 10/107 at $100!

[Josh]

But those price increases are good, don'cha'know? Raising prices means more will be available. It's simple economics, or so I'm told.

[Clavius]

I guess if you've never had PVW15 before and have been searching for it, then in that sense, $90 is not unreasonable.

[Cigar Dan]

I've had a pour or two at a whiskey bar, but have never seen a bottle on the shelf. I would almost certainly have bought that bottle knowing full well that I was getting gouged.

Sent from my Galaxy Nexus using Tapatalk 2

[Rockefeller]

$10 over MSRP (+12.5%) is not price gouging! Haven't any of you ever bought a dram at a bar (+200%) or a beer at a football stadium (+500%)? That is price gouging.

[T Comp]

For perspective, the price on a 15 and 107 purchase from a certain retailer just last spring.

[sob0728]

$10 over MSRP (+12.5%) is not price gouging! Haven't any of you ever bought a dram at a bar (+200%) or a beer at a football stadium (+500%)? That is price gouging.

I don't think the retailer is gouging, they are a good store with good prices. But the price is up 50% from last year, which is disappointing. I am sure they will sell them all quickly and I am not mad at anyone, just disappointed at the huge bump in price.

[petrel800]

Maybe your dollars just aren't worth what they once were?

[Rockefeller]

For perspective, the price on a 15 and 107 purchase from a certain retailer just last spring.

[ATTACH=CONFIG]14469[/ATTACH]

Wait a second ... what is this mysterious "Pricing Method 2" that they gave you?! I'm calling shenanigans, you can't expect below MSRP prices going forward.

[sob0728]

Maybe your dollars just aren't worth what they once were?

Obviously I should have invested in Van Winkle bourbon futures.

[Rockefeller]

Just watched this: http://video.pbs.org/video/2306290860/

Pretty nice scenes. Recommended.

[CaptainQ]

Just watched this: http://video.pbs.org/video/2306290860/

Pretty nice scenes. Recommended.

Loved it! Thanks.

[Brisko]

It may not be gouging, but a 50% increase over last year is more than enough for me to pass on. Shouldn't supplies be easing now that they have BT juice in the pipeline?

Like squire said, I can (and will) buy a lot of good bourbon for $90. And I can buy it year 'round.

Plus, I have yet to see any rye, which is the only one i would pay dearly for.

[Rockefeller]

It may not be gouging, but a 50% increase over last year is more than enough for me to pass on. Shouldn't supplies be easing now that they have BT juice in the pipeline?

Like squire said, I can (and will) buy a lot of good bourbon for $90. And I can buy it year 'round.

Plus, I have yet to see any rye, which is the only one i would pay dearly for.

Not really. Even with increased BT supply, we are dealing with:

1) Greater number of orders from restaurants and liquor stores

2) Demand/Supply gap of whiskey (all kinds) worldwide

3) Increasing commodity prices (corn, wheat, etc)

4) General inflation of the US dollar as the MSRP for Winkle has not increased for a couple of years

[Brisko]

Not really. Even with increased BT supply, we are dealing with:

1) Greater number of orders from restaurants and liquor stores

2) Demand/Supply gap of whiskey (all kinds) worldwide

3) Increasing commodity prices (corn, wheat, etc)

4) General inflation of the US dollar as the MSRP for Winkle has not increased for a couple of years

It was a rhetorical question, but the answer is pretty simple: demand. Despite what producers might tell you, I don't think commodity price fluctuations really have much effect on a product that was distilled 15 or more years ago. And inflation would account for only about $2 over 2011.

Hey, I'm sure they won't have any problem moving the stock. Obviously they've been underpriced for several years given actual demand.

[silverfish]

Just saw it on the shelves for the first time this year. $89.99 for the 15 year. The 15 year was $59.99 at the same store last year. The 10 yr and 12 yr are up $10 each. Part of the chase was that it was great whiskey at a decent price. That's gone.

I have the VW SRPs listed as:

15 - $80.

20 - $130.

23 - $250.

Rye - $70.

Lot B - $55.

10/107 - $40.

I'm thinking I saw that info here or maybe the VW Facebook page.

Either way, as others have mentioned, a ten buck mark-up isn't

that extreme, especially when you consider old ebay asking prices.

[sob0728]

I have the VW SRPs listed as:

15 - $80.

20 - $130.

23 - $250.

Rye - $70.

Lot B - $55.

10/107 - $40.

I'm thinking I saw that info here or maybe the VW Facebook page.

Either way, as others have mentioned, a ten buck mark-up isn't

that extreme, especially when you consider old ebay asking prices.

[Halifax]

I didn't know we were judging retail prices based on ebay prices now. If Stagg comes out at a $100 per bottle MSRP this fall then I guess no one has a right to say anything about it.

[squire]

Guys I've been drinking Van Winkle whiskies for more than 25 years now. I would list the prices we paid years ago but the memory is too depressing.

[jakew]

Wouldn't last an hour on the shelves out here at $90 hah. I've actually seen some in the wild this year but nothing under $120 for the 15.

Uh, what? You need to pick that up. $90 is a perfectly reasonable price for the 15yr. I'm getting quoted left and write by stores in NYC for the 10/107 at $100!