Rebel Yell Ownership Change?

[sku]

The Rebel Yell label was owned by Luxco in St. Louis, but the latest COLA for Rebel Yell comes from Paramount Distillers in Cleveland, which is also listed on the new label. Paramount, like Luxco, is a non-distiller that has a number of labels, though none very prominent.

COLA: https://www.ttbonline.gov/colasonline/viewColaDetails.do?action=publicDisplaySearchBasic&ttbid=12341001000261

Anyone have any info?

[squire]

Let's ring up Chuck, maybe he knows something.

[humchan2k]

Not to be crass, but the color of that stuff looks like pee to me. I had some poured for me at a bar once, thought it was pee!

[sku]

Turns out Luxco purchased Paramount, so maybe they just moved some operations to Ohio.

[dementedavenger]

The Rebel Yell label was owned by Luxco in St. Louis, but the latest COLA for Rebel Yell comes from Paramount Distillers in Cleveland, which is also listed on the new label. Paramount, like Luxco, is a non-distiller that has a number of labels, though none very prominent.

COLA: https://www.ttbonline.gov/colasonline/viewColaDetails.do?action=publicDisplaySearchBasic&ttbid=12341001000261

Anyone have any info?

Luxco bought Paramount in 2011: http://www.crainscleveland.com/article/20110921/FREE/110929941

[callmeox]

Paramount has a still but they don't give tours so there's no way to verify if it is ever used.

[cowdery]

Paramount did distill once upon of time. In fact, they made bourbon and other whiskey. Their master distiller was Charles Everett Beam. This was in the 1950s, before he went to Michter's. I'm pretty confident they don't make anything now.

Interesting that Meiers is part of it. I can remember seeing their products a lot growing up in Ohio, but I can't say that I ever bought any of them.

Edited January 8, 2013 by cowdery

[ethangsmith]

C.E. Beam was known for making some pretty tasty whiskey......

So I'm guessing eventhough there is a location change, it's still going to be the same bulk Heaven Hill stuff?

[squire]

Didn't Mr. Everett create the Michter's mash bill?

[tmckenzie]

I was told by a vendor we use for filters recently that nothing is distilled there.

[ethangsmith]

Squire- That is the rumor. It was supposedly devised by Beam and Lou Forman. They wanted a product that was very different than anything else on the market- something that had a good "traditional whiskey" flavor, but was not too expensive to produce. The result was a 50% corn mashbill that was distilled in the column and doubler and then aged in a mix of new and used cooperage for about 6 years. If you've never had it, try blending your Rittenhouse 50/50 with some Old Forester or 1792 and you'll get the idea.

[LostBottle]

While Rebel Yell is delicious, discerning gentlemen sip Champale.

[squire]

Had quite a lot of it actually Ethan, it was on the shelves here for several years in the mid-late '70s. It wasn't as smooth as Forester and lacked the rich taste of Yellowstone or Taylor but it was respectable enough.

[p_elliott]

Paramount did distill once upon of time. In fact, they made bourbon and other whiskey. Their master distiller was Charles Everett Beam. This was in the 1950s, before he went to Michter's. I'm pretty confident they don't make anything now.

Interesting that Meiers is part of it. I can remember seeing their products a lot growing up in Ohio, but I can't say that I ever bought any of them.

Edited January 8, 2013 by p_elliott

[cowdery]

You can't really assume anything about the source of Rebel Yell. I wouldn't assume they're even committed to only using wheated bourbon. Most likely it's whatever they can get for the lowest price. The nature of the bulk business has changed a little in the last few years, so it's not as safe as it once was to assume Heaven Hill is the source of everything.

[steeltownbbq]

Paramount Distillers, Cleveland, O

[Lab Walker]

Well, my wife switched from OGD to the yell. She likes it!

personally, I like the Reserve.