OGD proof change?

[Josh]

I was persuing the Michigan liquor list today and I noticed something odd. The standard Old Grand Dad was listed as 80 proof, not 86. This could be a mistake, but given the recent MM business, I don't know. Anybody heard anything about this or noticed 80 proof OGD in the wild?

[Brisko]

I'm working from memory, but I thought they had both an 80 and 86 proof version in addition to the BiB and 114.

[Josh]

I've never seen an 80 proof one. The 80, BiB and 114 are the only grand dads in the current MI price book.

[Brisko]

I was probably thinking of Basil Hayden's.

[BradleyC]

I was told by a friend that the 86 was discontinued and replaced with the 80. His wife drinks the 86 exclusively and he has been running around town stocking up on the handles. He is the liquor manager for a large store so I would guess he did his homework and is accurate with his statement. I have seen both bottles recently in helping him find more. I find it interesting that the font they used for the proof makes the 80 look like 86 from a distance. A very sly maneuver. Squire, didn't they consult you before doing this?

[Tucker]

Binnys and SV both list it at 80 proof.

[soad]

Better to drop the 86 than the BIB or the 114....but damn, I hate this trend.

[squire]

Bradley, sometimes the voice of reason is drowned in a sea of avarice.

[White Dog]

This ain't a shortage, this is just greed on the part of Beam.:hot: Shame.

[Josh]

Better to drop the 86 than the BIB or the 114....but damn, I hate this trend.

I agree. Or raise prices. Would anybody here stop buying OGD 114 if it cost $5-$10 more? I doubt very many would. I wouldn't. It's worth at least that, and I would rather pay more than lose that and the BiB.

[squire]

Lets not give them any ideas Josh.

[Brisko]

This ain't a shortage, this is just greed on the part of Beam.:hot: Shame.

Is it, though? I'm seeing OGD 114 in stores where it's never been before. I wonder if they're focusing more attention on that label, and seeing increased sales. The BiB is, I believe, the best-selling BiB around, so I hope that sticks around because I'm fond of it, too.

[smokinjoe]

I agree. Or raise prices. Would anybody here stop buying OGD 114 if it cost $5-$10 more? I doubt very many would. I wouldn't. It's worth at least that, and I would rather pay more than lose that and the BiB.

I believe Beam loves us...I believe Beam loves us...I believe Beam loves us...I believe Beam loves us...I believe beam loves us...I believe Beam loves us...I believe...I believe...I believe...I believe...I believe...I believe...I believe...I believe...I just ordered a case of 114 from my whiskey monger...I just ordered a case of 114 from my whiskey monger...I just ordered a case of 114 from my whiskey monger...I just ordered a case of 114 from my whiskey monger...I just ordered a case of 114 from my whiskey monger...I just ordered a case of 114 from my whiskey monger...I just ordered a case of 114 from my whiskey monger...I just ordered a case of 114 from my whiskey monger...I just ordered a case of 114 from my whiskey monger...I now make better sleepy-by tonight...I now make better sleepy-by tonight...I now make better sleepy-by tonight...I now make better sleepy-by tonight...I now make better sleepy-by tonight...I now make better sleepy-by tonight...I now make better sleepy-by tonight...I now make better sleepy-by tonight...I now make better sleepy-by tonight...

[Josh]

Is it, though? I'm seeing OGD 114 in stores where it's never been before. I wonder if they're focusing more attention on that label, and seeing increased sales. The BiB is, I believe, the best-selling BiB around, so I hope that sticks around because I'm fond of it, too.

Basil Hayden is selling very well, although I can't figure out why. There may be pressure on OGD from that direction. But with the recent dropping of the age statement from BH, now there really is no difference between OGD and BH on paper. The big money grab is Basil Hayden.

[squire]

Perhaps Beam is planning to launch an Old Grand Dad Family in the way they are developing Knob Creek. A rye with the ND yeast would be nice.

[ethangsmith]

Dang, and this was my favorite 86 proof whiskey. I'm more upset about this than that Maker's Mark crap.

[OscarV]

I've never seen an 80 proof one. The 80, BiB and 114 are the only grand dads in the current MI price book.

Are you sure?

It seems to me it's always been 80, 100 & 114 proof.

[MyOldKyDram]

It's today's bunkerable bourbon!

[jburlowski]

Basil Hayden is selling very well, although I can't figure out why. There may be pressure on OGD from that direction. But with the recent dropping of the age statement from BH, now there really is no difference between OGD and BH on paper. The big money grab is Basil Hayden.

During the recent MM kerfluffle, the Washington Post mentioned that BH sales increased 35% in 2012. Sure that's from a relatively small base but a huge jump even considering bourbon sales overall increased 15%.

That kind of increase and the dropping of the BH AS may indicate a shortage of OGD distillate.

[Josh]

I whined on Twitter and got an offer from @jimbeamofficial to chat about OGD. I will report back.

[MyOldKyDram]

Go get em, Scoop!

[cowdery]

I've asked for information through my contacts too. It's definitely a change, I just don't know when it occurred. Anybody have an 80 proof bottle?

The why is pretty simple. Beam perceives OGD as a mature brand that isn't attracting new drinkers, so they mostly care about keeping current drinkers. They figure they'll lose more of them with a price hike than with a proof cut, so proof cut it is.

Or maybe they just needed something to do with all the extra water they aren't using at Maker's Mark.

Anyway, check this out.

[callmeox]

Ooopsie. A little disconnect between the right and left side of the page.

40%, 50%, 57% ----- becomes -------- 86 proof, 100 proof, 114 proof??

[Lazer]

Ooopsie. A little disconnect between the right and left side of the page.

40%, 50%, 57% ----- becomes -------- 86 proof, 100 proof, 114 proof??

The guy that manages the facebook page must be an actual old grand dad.

[Lazer]

By the way, STOP with the OGD threads, just STOP!:hot: You're like my kids, stop messing around, you're going to ruin it.