3/21 - Wall Street Journal Page A8 - Over Price Pappy WSJ Ad

[CohibaJoe]

This was in the Wall Street Journal today...Page A8

[squire]

That's not the only over hyped over priced whisky around.

[clingman71]

$700? Maybe for 6 bottles!

[LostBottle]

What would make someone pay $700 for a bottle of bourbon?

An over-hyped Buffalo Trace bourbon riding on the fame of a long-shuttered distillery and an old man who actually distilled his product.

[BrandTim]

This was in the Wall Street Journal today...Page A8

[ATTACH=CONFIG]14979[/ATTACH]

CohibaJoe - that's amazing. I can't believe they went there.

Is it ok if I use that photo?

Tim

[squire]

Guess some shops want only the highest end customer.

[Restaurant man]

bet this ad got a lot of people to realize that it's only $1 for a subscription to the wallstreet journal weekend edition. great advertising

[CohibaJoe]

CohibaJoe - that's amazing. I can't believe they went there.

Is it ok if I use that photo?

Tim

Sure...I also sent this file to Pappy as a Heads Up.

[callmeox]

There's probably a whiskey article in the weekend edition that the WSJ is pimping.

Its not an ad for selling whiskey.

[jburlowski]

Callmeox is right... it's not an ad. It's a promo for a story that will come out this weekend. (And will add more fuel to the VW frenzy.)

[squire]

Oh . . . whatever.

[OscarV]

Hopefully the future story will get something correct.

Everytime I read one of these bourbon reports it's like they don't know what they are talking about.

[matthewdc]

Maybe it will actually depress demand since hipsters (i mean people) will say "heck, I can't afford Pappy at $700! oh we'll, guess I'll stick with makers 84..." Wishful thinking on my part.

[dementedavenger]

Some fair use excerpts:

"As it happened, I did. A lot. But then, it wasn't necessarily the deeply wooded, ineffably mellow taste of the whiskey that I had been after; it was the distinction of having bagged the white rhino of American spirits. In this, I was like a whole body of bourbon customers these days, ambitious souls more than willing to pay hundreds of dollars on the black market for the rarest and most prestigious brands of bourbon. On eBay, which doesn't allow the sale of alcoholic beverages (except for preapproved sales of wine), bottles selling for serious money are advertised as empty (wink, wink). Pappy 23-year-old is only the most sought-after of the lot; other bourbons, like Black Maple Hill and Eagle Rare (not to mention Pappy 20- and 15-year-old) are almost as coveted. Despite being sold for $600 or even $700 on the Internet, the 23-year-old Van Winkle isn't even the most expensive bourbon to be found on the open market: A Brooklyn, N.Y., whiskey bar and restaurant, Char No. 4, sells 24-year-old Martin Mill at an astounding $100 per ounce."

"And what of the $700 Pappy? Is it worth it? I asked Julian Van Winkle what he thought. The king of bourbon laughed. "If they're dumb enough to pay that much," he said, "that's their prerogative.""

Sort of says it all.