Ancient Ancient Age and Charter 10 to be discontinued.

[Sasquatch]

It's funny setting this thread pop back up after I saw two new Sazerac/BT brands hit shelves today. Black Ridge and Chestnut Farms - a 6 and 8 year at 90 proof, respectively. Classy move, choking out two 10 year expressions for younger product in slick looking bottles. At least there's still an age statement.

[squire]

Well they are slick looking bottles which appeal to cool dudes like my son and his friends all of whom believe Old Grand Dad is for, well, old grand dads.

[Sasquatch]

Well they are slick looking bottles which appeal to cool dudes like my son and his friends all of whom believe Old Grand Dad is for, well, old grand dads.

My buddy saw them on TTB last year and called it "Eddie Bauer" bourbon or something to that effect.

[squire]

That certainly sums it up.

[MyOldKyDram]

It's funny setting this thread pop back up after I saw two new Sazerac/BT brands hit shelves today. Black Ridge and Chestnut Farms - a 6 and 8 year at 90 proof, respectively. Classy move, choking out two 10 year expressions for younger product in slick looking bottles. At least there's still an age statement.

Bottles designed by the same person being ER and RHF and it shows.

[P&MLiquorsEric]

It's funny setting this thread pop back up after I saw two new Sazerac/BT brands hit shelves today. Black Ridge and Chestnut Farms - a 6 and 8 year at 90 proof, respectively. Classy move, choking out two 10 year expressions for younger product in slick looking bottles. At least there's still an age statement.

We also have a (new to us) low end saz product. Zachariah Harris. Sure looks like Benchmark but a buck or two more expensive.

And dont think those age statements will last on lower and middle tier products. More than one long time brand executives have told us they are a thing of the past on the lower end products if the growth rate continues.

[theglobalguy]

We also have a (new to us) low end saz product. Zachariah Harris. Sure looks like Benchmark but a buck or two more expensive.

And dont think those age statements will last on lower and middle tier products. More than one long time brand executives have told us they are a thing of the past on the lower end products if the growth rate continues.

So do you figure it's a marketing "repositioning of the brand", or just Sazerac trying to release products deemed cooler by the new customers showing up each day?

[P&MLiquorsEric]

So do you figure it's a marketing "repositioning of the brand", or just Sazerac trying to release products deemed cooler by the new customers showing up each day?

Big brands cant stand to lose "shelf space" or product facings. If i had to guess, they are bringing out new brands to replace brands they are eliminating. The eliminations could be from sales, a supply shortage or a mixture of the two.

Bourbon is very popular right now but it still is equated with "classic" names and images of old men with old names. The big brands have marketing people looking at other areas of the liquor business and trying to use those techniques on bourbon/whiskey. In vodka and champagne, it is rap songs and the vegas club scene that can drive/expand a products sales.

[Sasquatch]

Let's not forget about Jeffers Creek, certainly low end Barton in a Weller bottle. Is the Stagg JR. going to be a similar facade? All of these were approved about the same time.

[squire]

Something new, and another way to sell 80 proof stuff.

[T Comp]

It's funny setting this thread pop back up after I saw two new Sazerac/BT brands hit shelves today. Black Ridge and Chestnut Farms - a 6 and 8 year at 90 proof, respectively. Classy move, choking out two 10 year expressions for younger product in slick looking bottles. At least there's still an age statement.

Well this is some interesting news. $47.99 on one retailer's web site for the 8 year. I see someone put in a review on Whisky Connosr back in Febuary too.

We also have a (new to us) low end saz product. Zachariah Harris. Sure looks like Benchmark but a buck or two more expensive.

And dont think those age statements will last on lower and middle tier products. More than one long time brand executives have told us they are a thing of the past on the lower end products if the growth rate continues.

Eric, The Zachariah Harris has been out for around a year over here.

[mbroo5880i]

Have seen AAA10 and Charter 10 at every liquor store that I have visited in Frankfort over the past few days. What I haven't seen but was told to expect not to see is WL12. We visited the BT Distillery today had was told that they aren't even shipping any. There was a lot of discussion about the Pappy explosion and its impact on other brands. They were bottling William Larue Weller today. Apparently, it isn't bottled too frequently.

During the tour, one lady kept asking about Pappy. I ran into her and her husband at a liquor store later and they were still looking for Pappy. They kept hearing the same story but weren't listening. The advice was forget Pappy and spend your money elsewhere. Each time they were also told that WL is a much better option.

I was talking with one of the liquor stores today and they indicated that their distributor can't get any more WL12 right now and isn't expecting to in the near future.

There seemed to be a reasonable supply of WL12 in Indy a few weeks back. I hope that there still is. If so, I am going to stock up tomorrow.

[MyOldKyDram]

Can't find it here, but it was everywhere in IN as of last week.

[mbroo5880i]

Can't find it here, but it was everywhere in IN as of last week.

[P&MLiquorsEric]

Like I said, new to us. We reluctantly brought it in more as a favor to our rep.

When they speak of a shortage, they are not talking about 2-5 year old stock. There is plenty of that. From a business standpoint, lack of mature/aged stock and the premium sales that accompany those products can be offset by mass sales of young bourbons.

[Jackinbox]

There seemed to be a reasonable supply of WL12 in Indy a few weeks back. I hope that there still is. If so, I am going to stock up tomorrow.

[mosugoji64]

At least they're 90 proof. The last thing we need is more 80 proofers clogging up the shelves.

[Josh]

Couldn't be worse than Benchmark.

[Rutherford]

There's still plenty of both brands around Owensboro, where I currently am for business, but I elected to leave the bottles for people who like BT juice more. Picked up some Dant and Mellow Corn instead. As for the shortage of aged stocks, you can't keep aging bourbon to the 8-12 year range if you empty the barrels at 4-8 years. That said, I think everybody's shorter on warehouse space than anything else these days, and you can put out 3 barrels' worth of 4 y/o whiskey taking up the same space as one barrel that stays put 12 years.

[WAINWRIGHT]

Can't find it here, but it was everywhere in IN as of last week.

I was pretty surprised while down there I only saw the AAA 10 yr. in one store and only a few bottles at that,shame really I always thought it was a hell of a value for $18.

[squire]

Ryan I think those Bourbon values we enjoyed for so long are fast becoming a thing of the past.

[bingstein]

Next time you're at that Red Dot you should eat at Thai Smile. Best Thai food I've ever had.

[snidelywhiplash]

[First post - be gentle]

Just stumbled across this thread. This would explain why a local store had OC10 marked down a while back. I was frankly a bit surprised to see it, but was glad to snap up all of what they had at $9 a bottle. I just like the stuff.

[P&MLiquorsEric]

[First post - be gentle]

Just stumbled across this thread. This would explain why a local store had OC10 marked down a while back. I was frankly a bit surprised to see it, but was glad to snap up all of what they had at $9 a bottle. I just like the stuff.

I don't know the situation or location but I would guess that the low price at more to do with performance/sales than its future status.

[Enoch]

While I had decided not to stock up on OC10, I found several handles today at a very reasonable price and couldn't help myself.