Appears the Maker's shortage is real...

[squire]

Who was it, Frank Sinatra? Said he wanted to be buried with a pack of smokes and a bottle of Jack Daniels.

[oke&coke]

Who was it, Frank Sinatra? Said he wanted to be buried with a pack of smokes and a bottle of Jack Daniels.

And I bet it was Lucky Strikes.

[squire]

According to his daughter Tina it was Camels, and a Zippo lighter.

[oke&coke]

Well Zippo's are guaranteed to last forever which just happens to be how long the afterlife lasts

[PaulO]

I'm sitting here enjoying some MM. Around here it's $25 @ 750ml. I feel like some sort of tipping point has been reached. I used to think OWA was better, but not now. I'm talking about what's currently available, where it is. It's all relative.

[squire]

A bird in hand and all that.

[Dan Bollinger]

Shortage? My guess is that there is no shortage, but that they overextended themselves. When you sign contracts to put so many cases in every Sam's and Walmart it is easy to get behind in production, especially since their product requires years of aging.

[393foureyedfox]

maybe.

I was in Sams the other day and there was literally a pallet full of 1.75's of MM.

I briefly saw shelves cleared of it in the summer, but it is everywhere here again.

I never buy any of it though, as it is priced in line with things I prefer more anyway

[P&MLiquorsEric]

Shortage? My guess is that there is no shortage, but that they overextended themselves. When you sign contracts to put so many cases in every Sam's and Walmart it is easy to get behind in production, especially since their product requires years of aging.

Except the three tier system does not allow for price negotiation directly with producers.

[White Dog]

A bird in hand and all that.

It's crazy that MM may be the only wheater I can procure. The only positive I can try to take from all this is that possibly, just maybe, the big decision-makers in Kentucky will finally take Wheaters seriously, and increase production and increase expressions. Are you listening?

Not trying to take away from rye-recipe, Squire, which I also love, I just wanna see good planning for all types.

[squire]

We just want to see what we want when we want the way we want at the price we want and I don't think that's too much to ask.

[TunnelTiger]

I would expect that Walmart, Costco, etc has broken the three tier system in some states

[HighInTheMtns]

I would expect that Walmart, Costco, etc has broken the three tier system in some states

Doubtful. It'd be possible to verify that by obtaining a list of distributors for each state, but that sounds too tedious to me.

Doesn't mean that Walmart et al don't get special treatment from the distributors in some states though.

[squire]

I expect customers who order by the pallet rather than the case do get their phone calls returned quicker.

[P&MLiquorsEric]

Doubtful. It'd be possible to verify that by obtaining a list of distributors for each state, but that sounds too tedious to me.

Doesn't mean that Walmart et al don't get special treatment from the distributors in some states though.

[BingoBourbon]

I just checked Florida's MM inventory and there are no 1.75s in inventory. That being said we had no problem keeping them in stock over the holidays (from Thanksgiving to last week)--

[fishnbowljoe]

I can still find MM in my area with no problem. An odd side note here. I was at my local Sam's Club recently. They had a bunch of MM 46, and 1.75's of MM, but no 750's of MM. :skep:

Cheers! Joe

[JPBoston]

I've been noticing a lot of Maker's Mark commercials on prime time shows.

If they were truly selling out of the stuff, to the point where they couldn't meet demand, why would the expense of making/airing commercials be necessary? I mean, if you already sell 100% of your juice... it's kinda hard to sell 120%.

I know, I know... growing the brand, finding new customers to refresh their base, etc... the timing just seems odd, since I can't remember the last time I saw MM commercials.

[No_Reception]

Maker's as far as the eye can see at every store i've been to in the last 3 mos. 750 1L 1.75 MM46 too. Now BT and ER that's another story. Was actually shocked when i saw some ER the other day.

[squire]

After the new deal closes do the execs get a bonus based on last quarter sales?

[393foureyedfox]

nothing makes you want something more than not being able to get/have it

[cnybrbnhntr]

Anyone else find the recent price increase in MM a bit odd? About 2 months ago the price went from $44 to $54 over night for a 1.75. That is crazy.

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[camduncan]

Looks to have gone up from $40 to $45 for a 700ml 80 proof bottle here in Australia

[P&MLiquorsEric]

Definitely a price increase. We went from $45 to $50 on it.

[squire]

I hadn't noticed but then again I haven't looked. If Suntory takes over it will be interesting to see how these brands shift out in the next couple of years.