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Store shelf space


TunnelTiger
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Just curious to see how much dealer shelf space Bourbon has in different areas. In my corner of the world I'd estimate the Bourbon/Rye selections amount to about 10% max. similar to Canadian whiskey, rum, & gin. Vodka is definitely #1, closely followed by tequila, and scotch 3rd.

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Will vary greatly by region.

Wine sections should be the biggest (if you include all wines).

Vodka is the universal liquor and everywhere should have a fairly large amount of shelf space allotted to vodka. Not to mention the nnnnneeeevvveeerrrr ending parade of flavors.

Tequila/Rum/Bourbon/Scotch/other whiskey sections will trade places for second place depending on the region.

Bourbon is #2 for us behind vodka. If you count scotch/canadian/blends/bourbon as one section, then that is #1.

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Most standard liquor stores in Delaware and Maryland only carry Beam products, so I guess the actual space would be around 2-3%.. Larger stores with expanded brands probably total 5% bourbon and a few particularly whiskey heavy stores might even reach 10%.. The best bourbon selection I have seen was in a Joe Canals in NJ and had over 150 different bottlings but given the size of the store it was still only 5% or so

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The best bourbon selection I have seen was in a Joe Canals in NJ and had over 150 different bottlings but given the size of the store it was still only 5% or so
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note to self: michaelturtle1 has already been to Joe Canals, don't waste time. (I'm going to be back East in a couple weeks and trying to get in some hunting.)
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Found a tax stamped Benchmark behind a bottle of coconut flavored Shmirnoff today. go figure.

Haha...I wonder if someone was trying to stash it until they came back or the retailer just doesn't care.

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Sweet, look me up when you get out here and I can show you around...

If I make it down to Jersey or Philly I will, might be stuck in the Finger Lakes region.

Haha...I wonder if someone was trying to stash it until they came back or the retailer just doesn't care.

definitely owner fail. the guy was a character but also it just wasn't the kind of store that thinks about product placement. Every time I asked about a bottle of bourbon he tried to give me a bottle of something next to it like Captain Morgan Private Stock or gin or midori.

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TPS recently opened their new addition (an additional 24,000 sq feet!). Bourbon section is now much bigger than before (so far it seems to be primarily more facings per brand). Their tasting bar is expected to open in a few weeks ---- 75 craft beers and 400 spirits available to sample.

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In my area (Downriver from Detroit), as a general rule Bourbons will max out at around 3-5% of face space. There are a few stores that may exceed that by a bit, but many that don't even get to 3% (without doing an actual count). ... And like most outlets Vodka dominates followed by Rum, Scotch and Tequila, in no particular order.

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Here in Virginia we are a control state, but still have a pretty decent selection of bourbon. Vodka takes up a depressing amount of shelf space for sure, but bourbon and whiskey in general is well represented.

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