Is Evan Williams Honey Reserve Bourbon?

[wadewood]

I just saw a magazine ad for Evan Williams Honey Reserve and the bold tagline across bottom was 'Seriously Good Bourbon'.

The bottle is more truthful and calls it Kentucky Liqueur. This product is class type 619 per the TTB. They should call it what it is 'Seriously Good Other (herbs and seeds)'. Calling this bourbon is false advertising.

[callmeox]

Time for another sternly worded email to the TTB, Wade.

[wadewood]

Time for another sternly worded email to the TTB, Wade.

[Tucker]

"Seriously Good Bourbon" is the Evan Williams brand tag line, regardless of product. You may send your concerns to Larry Kass at HH.

[Josh]

Maybe punctuation is missing. Maybe it's supposed to read "Seriously? Good bourbon?"

[soad]

Maybe punctuation is missing. Maybe it's supposed to read "Seriously? Good bourbon?"

Well done sir, well done!

[Josh]

:bis:Thank you kind sir. Good to see you posting!

[joboyd]

Maybe punctuation is missing. Maybe it's supposed to read "Seriously? Good bourbon?"

:slappin:That was a good one!

[squire]

I have long felt those responsible for marketing Bourbon (any brand) have a low opinion of the intelligence of their customers.

[sutton]

Present company excepted, they are probably right ... at least with respect to Bourbon.

[TunnelTiger]

It does make a fine base for a marinade, along with additional honey, brown sugar, and orange juice.

[camduncan]

I use it in cocktails, as an after dinner liquid desert and for medicinal purposes when I have a cold. To me it's not a bourbon, it's a liquor with a bourbon base.