RIP Squat bottles for 2013 ORVW

[suntour]

Saw this elsewhere (ahem) and still no confirmation I could find elsewhere but

:cry:

[DeanSheen]

Looks really strange in the tall bottle.

[HighInTheMtns]

It's not fake or anything, the label was approved a while back. I hated on it elsewhere and I'll hate on it here too, it's ugly and I'll be surprised if it isn't more expensive than last year. And it has a stupid cork.

[GaryT]

It's not fake or anything, the label was approved a while back. I hated on it elsewhere and I'll hate on it here too, it's ugly and I'll be surprised if it isn't more expensive than last year. And it has a stupid cork.

[Renegator]

Stoopid noob question: why does everyone hate corks?

[Kalessin]

Stoopid noob question: why does everyone hate corks?

Not all of us do; I rather like them.

The problem lies with natural cork not being an ideal bottle closure for high-proof spirits. They rot, crumble, dry out, and break, and occasionally taint the flavor of the liquid. Many of us love old bottles of whiskey, and that's usually where the problems occur.

On the other hand, I'm a big fan of the aesthetics of using corks, especially the feel and "ptoonk" sound of a cork being pulled.

[White Dog]

Corks fail, period. And I've never been able to taste the sound of a cork.

[theglobalguy]

Corks fail, period. And I've never been able to taste the sound of a cork.

Try harder. If you lick the cork while pulling it out of the bottle maybe?

Anyways, back on topic. I imagine the prestige of the brand and the squat bottle didn't match. Looked too much like mid shelf to the less aware consumer.

[smokinjoe]

Well, as everybody knows, going to a taller shaped bottle helps the juice age better. Squatty bottles confine and cramp the juice, not allowing it to open up correctly. With the taller bottles the juice stretches, and gets better as the fill level drops. Kinda like exercise! You'll notice that some of the best juice out there comes in these tall bottles (PVW, BMH, Vintage, BTAC, etc)

[smknjoe]

It's not fake or anything, the label was approved a while back. I hated on it elsewhere and I'll hate on it here too, it's ugly and I'll be surprised if it isn't more expensive than last year. And it has a stupid cork.

One of my favorite bourbons and usually about $35-$45. I bet all of these smaller shops will start charging $150 just because of the bottle.

[Restaurant man]

One of my favorite bourbons and usually about $35-$45. I bet all of these smaller shops will start charging $150 just because of the bottle.

God I hope so. The sooner they do, the sooner I can put it behind me

[Restaurant man]

One of my favorite bourbons and usually about $35-$45. I bet all of these smaller shops will start charging $150 just because of the bottle.

Man I hope they start charging that much. That would be great!

[tigerlam92]

I like the squatted bottle but no one is asking perhaps a more important question, is it the 10/90 or 10/107?

[Richnimrod]

I find the 'squat' bottles take up more shelf space... admittedly a small problem. ...But, I find those really tall ones don't fit on all my lower shelves... also only a small problem. So, I guess I have a small problem either way, except if it's only gonna be available in 90-proof; then I have a rather larger issue....

[HighInTheMtns]

107 proof, fellas. https://www.ttbonline.gov/colasonline/viewColaDetails.do?action=publicFormDisplay&ttbid=13044001000320

[Richnimrod]

Oh, Goodie, that's what I'm talkin' about. 90 is only 'OK'.

107 is where this dram comes up and says; "It's me, Kids; I'm here, enjoy all of me".

The 90 just says; "I'm sorta/kinda here, so you can imagine what I could be like".

[ChainWhip]

Well, as everybody knows, going to a taller shaped bottle helps the juice age better. Squatty bottles confine and cramp the juice, not allowing it to open up correctly. With the taller bottles the juice stretches, and gets better as the fill level drops. Kinda like exercise! You'll notice that some of the best juice out there comes in these tall bottles (PVW, BMH, Vintage, BTAC, etc)

That's fuQn hilarious!

[Stones]

Well, as everybody knows, going to a taller shaped bottle helps the juice age better. Squatty bottles confine and cramp the juice, not allowing it to open up correctly. With the taller bottles the juice stretches, and gets better as the fill level drops. Kinda like exercise! You'll notice that some of the best juice out there comes in these tall bottles (PVW, BMH, Vintage, BTAC, etc)

Makes a lot sense really but I never though of it this way... Hmmm

[Smithford]

is it the 10/90 or 10/107?

The 10/90 was discontinued last year.

[theglobalguy]

The 10/90 was discontinued last year.

If you have constrained supply, I'm shocked they didn't go with the lower proof to spread what product they do have to more cases. Have to think that they'll make up with a price increase this year.

[LostBottle]

If you have constrained supply, I'm shocked they didn't go with the lower proof to spread what product they do have to more cases. Have to think that they'll make up with a price increase this year.

Constrained supply is not a problem, it is a tactic. The only thing that they will make up with a price increase, is the reasoning behind it.

[theglobalguy]

Constrained supply is not a problem, it is a tactic. The only thing that they will make up with a price increase, is the reasoning behind it.

Given that this year will start both the once a year release and the "BT made more we promise" I'm interested to see if they somehow flood the market at $45 price point. Given what BMH has jumped to (not comparing quality, just cool labels and hype) no chance they sit back and give profit away.