Michter's Celebration Limited Edition Sour Mash

[LostBottle]

Is this for real?!

http://dramgoodtime.com/2013/09/06/michters-announces-new-limited-edition-sour-mash-whiskey/

[Restaurant man]

Of course it's real!!! And the ultimate collectible. You'd be a fool not to buy them all. And even more foolish if you opened one. I mean, don't be an idiot. You can afford to buy it. You just can't afford to drink it

[mosugoji64]

Yeah, no thanks ...

[oke&coke]

The funniest part when I clicked on the link was next to the like button it said be the first to like this. So not many people like this I guess.

[LostBottle]

Major miss not putting this into a Baccarat crystal decanter, all that added prestige would have cost a mere $1k more and been totally worth it.

[theglobalguy]

Having watched people buy arm loads of the 20/25 yr products to flip, not at all surprised they keep raising the bar on price. Only takes 100 people with more money than common sense and they can celebrate.

[MyOldKyDram]

I'm hoping I'm lucky enough to just find 6 or so.

[squire]

It's always best to start the day off with a laugh.

[p_elliott]

I'd have something to say but Jim wouldn't be happy with it so I will keep my mouth shut for a change.

[MyOldKyDram]

Say it say it say it!

[zillah]

What if it is the most delicious nectar ever produced? It is something I wonder sometimes when products are priced like this.

[squire]

30 year old Bourbon is nectar to those who like to dispense with the grill and throw their steak directly onto the hot coals.

[Yeti]

In broad strokes, isn't this basically a PHC Golden Anniversary with an order of magnitude added to the price tag?

[squire]

Maybe they're just curious to see if customers are willing to pay that much.

[Tony]

Maybe somebody will bring one to the Gazebo?

[Wryguy]

In broad strokes, isn't this basically a PHC Golden Anniversary with an order of magnitude added to the price tag?

Yeah, but Willie Pratt is no Parker Beam. When gold starts getting incorporated into the bottle design we know the juice itself isn't remotely the point of something like this. I'm hoping that with more bullshit releases like this the bourbon collecting craze will jump the shark. Not likely though.

[Yeti]

Oh, I certainly didn't mean to imply some correlated quality. Just that it's a "multi-decade" blending gimmick, except instead of being a retrospective on the career of one of the true bourbon greats, it's gold-leafed NDP "let's make a deal" juice for 10x the price. I'll take what's behind door # no-way-in-hell, Monty!

EDIT: I just realized I have no idea what The PHC GA retailed for, but it was probably a lot less than $300. Which just makes this even sillier.

Edited September 12, 2013 by Yeti

[squire]

Gold leaf, yes, my late Grandfather had a phrase about gold plating the stuff horses left behind them in the pasture.

[Wryguy]

EDIT: I just realized I have no idea what The PHC GA retailed for, but it was probably a lot less than $300. Which just makes this even sillier.

I think a member found one in the wild in MN for $99 just this past spring, I think original MSRP was somewhere in the $120-150 range.

[luther.r]

This is nothing but a really clever PR tactic. If they have the most expensive bourbon by a large margin, they'll have all the lame spirits writers (Esquire/Maxim etc.) salivating over it. A few richies with more money than good taste will buy them up, and in the meantime they'll get brand recognition from people who don't know anything about whiskey. If it works, it could attach a premium quality brand recognition to their line in the eyes of the lay whiskey buyer.

[MyOldKyDram]

More recognition? For the Distiller of the Year?

[theglobalguy]

More recognition? For the Distiller of the Year?

Hey, those awards don't give themselves now!

[sutton]

Position it properly in that high end display on the shelf next to some Dalmores, it will look like a bargain ... "you mean I can have this for just three grand?!?...."

[LIQUIDWHEAT]

Just when I thought the PVW was a hard to get bourbon, this sounds even more difficult. Has the $ always been in the 3K range? Tell me it isn't so.

GANBE

[P&MLiquorsEric]

How many 30 year old barrels can there be?

And it's a NAS whiskey. We are supposed to believe the non-distilling "distillery of the year" when they say "trust us, it has some 30 year old, some 20 year old and some other juice in it".

Well how much of each?

And why is its suggested price 15-20 times higher than any other bourbon on the market?

How will the BX folks make any money on it?