Why doesn't Buffalo Trace participate in Whisky Live?

[humchan2k]

Every year, one of my favorite events on the calendar is Whisky Live LA, which is held here in Beverly Hills. It's all-you-can-drink, (no more stupid tickets this year!,) there's a pretty decent buffet, and you even get a Glencairn to take home with you. I've been 3 years in a row, as it's a way for me to sample 4R's SmB Ltd Edition & PHC, both before they get released to the LA market, as well as try other things I'm interested in. I've also been lucky enough to meet David Perkins and try all the new releases coming out of High West as well, so pretty much every delish whiskey is there for you to try. Everyone, that is, except for Buffalo Trace. Sure, last year they made a token appearance with a BT booth that had.....only BT for tasting, but that's it! No Weller. No Saz. No Taylor..and definitely no BTAC.

Maker's Mark has even had their Master Distiller give a short class on their products, and I got to taste MM distillate at the white dog phase, 12 months, 24 months, 48 and full market product...it was amazing.

So my question is simply...why? Why wouldn't BT want to be at this event, one that is held all over the world and gets people to shell out $100 to attend? People are pretty much paying to be marketed to! All the major US brands are there, including all of Heaven Hill's labels, Bulleitt, Hudson (meh,) Four Roses, High West, you name it. For the scotch fans, tons of brands are there..I hate scotch, but still. Hell, this year even fancy rums like Clement and Zapaca are going to be there.....I just don't get it. If BT were involved and I could sample all of their Weller expressions and some other cool things, I'd be beyond stoked and would drag as many homies as I could to this event! Does anybody know why this is?

Thanks, SB Nation

Humchan2k

[smokinjoe]

Why don't you ask BT? Send them an email, and let us know what you hear. You'll just get conjecture, here.

[camduncan]

They were represented at Whiskey Live Australia through their local supplier Southtrade International... Had Buffalo Trace, Eagle Rare and Elmer T Lee on offer.

[Kalessin]

A fantastic friend just gave me a ticket to the Boston Whiskey Live event next week :woohoo:, so I'll be able to check out any BT presence in person. Stand by for further updates...

[squire]

We stand by, glass in hand.

[White Dog]

Why don't you ask BT? Send them an email, and let us know what you hear. You'll just get conjecture, here.

"Straightbourbon.com: You'll just get conjecture, here." Love it!

[smokinjoe]

"Straightbourbon.com: You'll just get conjecture, here." Love it!

Let's not let facts get in the way of a 23 page, juicy good, conspiracy hullabaloo!

[RWBadley]

Let's not let facts get in the way of a 23 page, juicy good, conspiracy hullabaloo!

I heard from my friend's cousin that Buffalo Trace is boycotting Whiskey Live Los Angeles event because the 'Shirley Temple' was invented there. :grin: and he should know, he likes whiskey

[WhiskyRI]

@kalessin - stop by the Purple Valley Imports table. I'll be helping them out pouring Amrut, English Whisky Company and Sullivan's Cove.

[Kalessin]

@kalessin - stop by the Purple Valley Imports table. I'll be helping them out pouring Amrut, English Whisky Company and Sullivan's Cove.

I'll make a point of stopping by!

[Wryguy]

@kalessin - stop by the Purple Valley Imports table. I'll be helping them out pouring Amrut, English Whisky Company and Sullivan's Cove.

Which Amrut(s) will you be pouring?

[WhiskyRI]

Amrut Single Malt, Amrut Fusion Single Malt, Amrut Peated Cask and during the VIP hour Amrut Intermediate Sherry.

[jaycamm]

BT had a booth in Boston last night. They were sampling Blanton's, Baby Saz, BT, ER10 and EHTSmB.

Sent from my iPad using Tapatalk - now Free

[Kalessin]

I was there with a group of six friends (from my whiskey social evenings group). I didn't taste of the BT whiskies (as mentioned by jaycamm above), but there was plenty there to hold my attention. I probably sampled 70 different whiskies, some rums, and a few assorted other things. A good time was had by all. Highlights included the Balcones table, AE Rye, ECBP, PHC, a number of stellar scotches out of my budget range, and a few in it, like the Aberlour 18 which I'd never tasted before.

I'm definitely going again next year.