New Brand Website: The Olds

[Josh]

Beam has a new (I think) website up to market its "Old" line of whiskeys: Overholt, Crow and Gand Dad. http://theoldswhiskeys.com/

It also includes videos from a personification of each of the "olds" http://theoldswhiskeys.com/meet-the-olds/ The videos are terrible (only Crow and Overholt are currently up) but I will admit I chucked a few times at the sheer stupidity of them.

I discovered this when "Old Crow" tweeted me to say there were no hard feelings about the review I just posted of Old Crow Reserve on my blog.

[Phil T]

I discovered this when "Old Crow" tweeted me to say there were no hard feelings about the review I just posted of Old Crow Reserve on my blog.

"One of tbe worst bourbons I've had"....kind of surprised someone there reads the blogs

[Yeti]

Oh...no......

This website is bad. Really, really bad.

[Brisko]

Yes but how does Old Crow Reserve compare to the standard Old Crow? Can't you do a head-to-head for us, Josh?

I'd do it but OCR seems to only be stocked in family size around here. I'm all for given the bottom shelf a fair shake but I don't need a half gallon of the stuff.

And, back on topic... I don't think that website is aimed at us, for some reason.:skep:

[Guy Debord]

The "olds" are certainly trying to play into that rugged hipster "give me what real men used to drink" / "give me the original authentic heritage bourbon" demographic. It's silly, but its also silly trying to play bourbon up as something only rich gentlemen drink too. It's just life-style marketing and it'll probably work. Look at how many urban guys and gals dress like lumber jacks and drink PBR. PRB doesn't even have to market, they keep the price low, keep the can red, white, and blue and it works out.

Next year my neighborhood will be filled with 23 year old guys, smoking pipes, dressed like lunch pale workers drinking OGD from pint bottles, they will not use flasks because then you can't see the label.

[squire]

Oh my, my, at first I thought it was a joke.

[Yeti]

As much as it pains me, Guy is kinda right. Not exactly the same thing, but look at what the "frontier whiskey" campaign did for Bulleit. Maybe it will drive a few people toward OGD who really and truly enjoy it.

[MyOldKyDram]

Even if it isn't, it kinda is.

[squire]

If it does work they'll raise the price of Grand Dad . . . crap.

Edited November 4, 2013 by squire

[Yeti]

If it does word they'll raise the price of Grand Dad . . . crap.

Maybe it will fail so miserably they have to lower it! :cool:

[oke&coke]

Load up now while the price is low squire. Then when it becomes the next pappy you could make a killing. So, how does it feel to be suddenly in vogue?

[MyOldKyDram]

They look like Madness v The Pogues v Adam Ant.

[squire]

I'm already loaded and reloaded.

[White Dog]

Thread drift alert! All I know is that when I look at Josh's new Avatar, it makes me feel like a large-breasted woman who has to say, 'My eyes are up here, a--hole.'

[Restaurant man]

Next year my neighborhood will be filled with 23 year old guys, smoking pipes, dressed like lunch pale workers drinking OGD from pint bottles, they will not use flasks because then you can't see the label.

This is gonna happen. I just know it

[smokinjoe]

Thread drift alert! All I know is that when I look at Josh's new Avatar, it makes me feel like a large-breasted woman who has to say, 'My eyes are up here, a--hole.'

Great call! LMFAO!People in the hotel room next to mine just wondered what the roar was. That's funny shtuff, WD.

:toast:

[Josh]

Thread drift alert! All I know is that when I look at Josh's new Avatar, it makes me feel like a large-breasted woman who has to say, 'My eyes are up here, a--hole.'

You sound like my wife.

Sent from my Galaxy Nexus using Tapatalk

[Richnimrod]

***More 'drift'...

I have to agree with White Dog... That pic of you does look exactly like he described, you ole devil, you.

(Incidentally, I've head your sweet little life; and she sounds nothing at all like the WDog!)

[OscarV]

I discovered this when "Old Crow" tweeted me to say there were no hard feelings about the review I just posted of Old Crow Reserve on my blog.

I looked up the "Tweet" (God how I hate that terminology) and thought it was funny that the person said, "keep up the work"

WTF?

[jaycamm]

In the description for Old Overholt it mistakenly states that it is four years old.

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[smknjoe]

Next year my neighborhood will be filled with 23 year old guys, smoking pipes, dressed like lunch pale workers drinking OGD from pint bottles, they will not use flasks because then you can't see the label.

Too funny!

This is gonna happen. I just know it

Someone asked me what a hipster was and Guy just described one flavor that I've seen (Steampunk is what they call themselves I think.) I get the feeling Restaraunt Man has seen the writing on the wall. Now where is my bottle of Old Crow?

[Josh]

***More 'drift'...

I have to agree with White Dog... That pic of you does look exactly like he described, you ole devil, you.

(Incidentally, I've head your sweet little life; and she sounds nothing at all like the WDog!)

Maybe not the exact words, but the sentiment is often the same!

I looked up the "Tweet" (God how I hate that terminology) and thought it was funny that the person said, "keep up the work"

WTF?

Yeah a little odd, but whoever is running that account has a sense of humor at least.

[WAINWRIGHT]

The website itself is trying to be something it's not and I think they are trying to reach the wrong audience entirely.The video shorts are just an ignorant hodge podge that are trying to be retro chic and just come across extremely asinine.In retrospect,Josh love the new avatar..... very coy indeed!

[tmckenzie]

Who in the hell came up with that website.

[mosugoji64]

If they're going to bother promoting the brands, the least they could do is take some care in making them. I'm speaking of OC and OO. OGD is just fine and should be left out of this mess.