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New Barton Bourbons

sku

By sku
in General Bourbon Discussion

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dcbt Guru

dcbt

Posted
Posted
This sounds like a sister to the EH Taylor line. Might be a shelf below it but a way for Sazarac to keep valuable shelf facings that they are losing due to the rolling blackouts with BT.
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P&MLiquorsEric Virtuoso

P&MLiquorsEric

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Which products are takings BT's place on the shelf? Shelf space wars have always fascinated me.
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TunnelTiger Guru

TunnelTiger

Posted
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Most of the time we add more facings of another product.

Currently we can't get Elmer, rock hill, eagle rare 750s, owa107, weller90 750 and weller 12. We added michters small batch bourbon, American whiskey and sour mash whiskey. When the BT products were on shelf, we didn't have room for the michters.

From my recent tastings of Mitcher's you made a wise decision. I plan on bunkering some.

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P&MLiquorsEric Virtuoso

P&MLiquorsEric

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Eric does stock move faster when the shelves are full?

Not sure. There is the lone soldier problem. People are scared to take the last one off the shelf.

But if there is an empty space, we are going to fill it even if it means another facing of whatever is next to it. There is no shortage of whiskey in the back room.

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HighInTheMtns Disciple

HighInTheMtns

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A couple of people asked about the source of the wheater in this thread but no one seems to know any details at present. It would seem a surprise if Barton has been making a wheated recipe for several years and this is the first we are hearing about it. Or is Sazerac robbing Buff to pay Bart by taking some younger wheated bourbon out of BT to supplement a possible income gap with their recent inability to keep product on the shelves in older aged products like Weller 12?

And with HH/EC setting a pretty tight standard with the prices of things like standard EC12 and ECBP (even though they have been creeping upwards in price) it seems hard to believe that Sazerac could sell this at or above EC prices and be successful. Barton kind of has a mid to lower shelf persona (even the new label seems to scream mid shelf to me!) and I can't think a bunch of NAS whiskey is going to get any higher value than mid shelf pricing at best.

Barton was making wheated bourbon before the purchase. There's a post from Chuck (probably Chuck) from around that time that says so.

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zillah Enthusiast

zillah

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Not sure. There is the lone soldier problem. People are scared to take the last one off the shelf.
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s8ist Advanced Taster

s8ist

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Not sure. There is the lone soldier problem. People are scared to take the last one off the shelf.

If I see only one bottle, I'm actually more inclined to grab it than if there are a bunch. Might be the last one I ever find!

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P&MLiquorsEric Virtuoso

P&MLiquorsEric

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The lone soldier issue doesn't apply to limited release or rare bottles.

It happens most often with some flavored vodka or rum bottle.

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TunnelTiger Guru

TunnelTiger

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This sounds like a sister to the EH Taylor line. Might be a shelf below it but a way for Sazarac to keep valuable shelf facings that they are losing due to the rolling blackouts with BT.

Here's hoping it is a shelf below CETH because at their new prices they don't taste quite as good to me.

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squire Deity

squire

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I know a guy that puts up a large 'Special' sign on the flavored stuff that isn't moving. Doesn't change the price, just puts it on special.

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TunnelTiger Guru

TunnelTiger

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Sort of like the "going out of business" signs in Times Square which started in the '60's?

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squire Deity

squire

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Banker client of mine once asked difference between going out of business sale and liquidation sale. I told him going out of business sale happens every year.

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P&MLiquorsEric Virtuoso

P&MLiquorsEric

Posted
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I know a guy that puts up a large 'Special' sign on the flavored stuff that isn't moving. Doesn't change the price, just puts it on special.

We have been known to put keep clearance item on regular shelf marked sale. And we have put regularly priced items on clearance shelf to get them to sell.

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jburlowski Guru

jburlowski

Posted
Posted (edited)
Barton was making wheated bourbon before the purchase. There's a post from Chuck (probably Chuck) from around that time that says so.

Barton was making a wheated bourbon before Sazerac bought them and it was described (by Barton) as "ready for release". I interpretted that to mean 4-5 years old. I got to taste it and it was quite good. (I posted about it here.) Happy to see that it is finally going to be released.

Edited by jburlowski
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smokinjoe Deity

smokinjoe

Posted
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Barton was making a wheated bourbon before Sazerac bought them and it was described (by Barton) as "ready for release". I interpretted that to mean 4-5 years old. I got to taste it and it was quite good. (I posted about it here.) Happy to see that it is finally going to be released.

Thanks for that reminder, John. I now remember your post. Salivating here, waiting to see this on the shelf!

Hopefully, see you in Bardstown at Sampler?

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jburlowski Guru

jburlowski

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Thanks for that reminder, John. I now remember your post. Salivating here, waiting to see this on the shelf!

Hopefully, see you in Bardstown at Sampler?

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Josh Guru

Josh

Posted
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Barton was making a wheated bourbon before Sazerac bought them and it was described (by Barton) as "ready for release". I interpretted that to mean 4-5 years old. I got to taste it and it was quite good. (I posted about it here.) Happy to see that it is finally going to be released.

Dang, I even posted in that thread and it completely slipped my mind. Thanks for reposting that!

I'll be there.................!

Fantastic. Hopefully we can get a chance to chat more than we did last time.

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TunnelTiger Guru

TunnelTiger

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Read the old thread and now I'm getting real excited! Still wish they hadn't taken the age statement off VOB but this could go a long ways to making things right.

That is for me anyway. Now if I had been drinking VOB for the past 40 - 50 years I'd still be pissed.

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Restaurant man Virtuoso

Restaurant man

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Read the old thread and now I'm getting real excited! Still wish they hadn't taken the age statement off VOB but this could go a long ways to making things right.

That is for me anyway. Now if I had been drinking VOB for the past 40 - 50 years I'd still be pissed.

Don't be silly. No one can drink Barton that long. :)

I'm always happy to see new bourbons hit the shelf. They always serve a purpose. I either like em or they help throw others off the scent of the good stuff. Either way its a win

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flahute Deity

flahute

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Posted

Though it will be NAS, the wheated could theoretically be in 8-9 year range based on doing the math from John's older thread. I'd be quite happy to see this as the market can really use another quality wheated bourbon with a little age.

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