Painfully bad Woodford Advertising

[TunnelTiger]

No the women were drinking Singapore Slings 40 yrs ago, or was that 50 yrs ago?

[mbroo5880i]

So it's the women who think we're hicks. That's hick profiling and I resent it.

I am not a hick or hickster...I am a hickee(y). :bigeyes:

[mbroo5880i]

Many of my friends are bourbon drinkers. Their favorite "bourbon" is Jack Daniels. :shocked:

[squire]

Bourbon hicks are people who name their kids Jack and Jim.

[kjbeggs]

Bourbon hicks are people who name their kids Jack and Jim.

Or Elmer Larue (insert last name here)...

[whiskeyagonzo]

I showed this commercial to my wife who doesn't even drink but a glass if wine on occasion. She thought it was dumb, but now she wants a new bookcase ;-)

[GaryT]

I showed this commercial to my wife who doesn't even drink but a glass if wine on occasion. She thought it was dumb, but now she wants a new bookcase ;-)

I'm not showing it to my wife for the same reason. Granted, I know if they get people talking about the brand, it helps - but I don't know if people outside of our little community are talking about it or not. I thought maybe it would be risque or something, rather than just stupid. But nope - just stupid.

[Grain Belt]

I think the previous posts about middle to low shelf hicks may be part of my biography. My favorite local just put EWBIB 1L bottles on the shelf for $17. I was so excited I may have (slightly) wet myself. There is little doubt what will often be in my glass this spring and summer. I am 40 years old and have been enjoying the hell out of bourbon for 20 years. I was weaned on bourbon and water in red plastic cups handed to me from old men at a log cabin. These great men have never reached above waist level in a liquor store. I have some Pappy and BTACs and other top shelfers in my bunker but for some reason I just love my value pours. I would be able to cope if the bourbon aisle consisted of EWBIB, OGDBIB, HHBIB, and OFBIB. All this being said, the Woodford ad did not make any sense to me. I am not their market though. No one has ever used the word "hip" when referring to me

[tanstaafl2]

No one has ever used the word "hip" when referring to me

I did have that happen once! :cool:

Unfortunately it was an orthopedic surgeon... :shocked:

[squire]

. I would be able to cope if the bourbon aisle consisted of EWBIB, OGDBIB, HHBIB, and OFBIB.

Me too, speaking as an old hipster and reformed top shelf consumer.

[The Black Tot]

These commercials are unbelievable.

I wish we could find out if they actually increase sales or not. I'm kind of fascinated. On the surface, I'm thinking "What kind of person would be so shallow and desperate to be moved by these spots to buy bourbon?"

But then I think "What do I know about college aged people these days?" Maybe that's who they are. This could be total genius at work, for all I know.

I can't help but think that the people seeking the lifestyles/identities in these commercials will be very much confused by the "down home" brand feeling of visiting the actual distillery, should they eventually go.

tbt

[squire]

I can't help but think most people miss these commercials because they got up to get a beer.

[The Black Tot]

Haha, I don't know - they DO have that "What the H?" factor to them.

I'm sure I'd be tricked into waiting to see what the point was. I'd be disappointed, but I'd probably have been curious.

Like the old banned CK commercials with the teens in the paneled room. Nobody had any idea what the point was, but everyone talked about them. These WR commercials aren't cool like that, but still.

tbt

[cowdery]

Any commercial in which a woman talks about what she likes in a man is just looking for trouble. I believe they courted controversy on purpose.

My criticism of the ad is more marketing-oriented. It is generic. It could be for any bourbon, or any product for that matter. It could be a car commercial. It could easily be an Abercrombie & Fitch commercial. There is nothing uniquely Woodford about it so it does nothing to build the brand.

[hn4bourbon]

Any commercial in which a woman talks about what she likes in a man is just looking for trouble. I believe they courted controversy on purpose.

My criticism of the ad is more marketing-oriented. It is generic. It could be for any bourbon, or any product for that matter. It could be a car commercial. It could easily be an Abercrombie & Fitch commercial. There is nothing uniquely Woodford about it so it does nothing to build the brand.

I would in a way agree and disagree with that sentiment. While they're not specifically promoting anything uniquely woodford, they are building the brand if they are connecting with the target audience.

I don't know the professions, maturity level, or age groups of the members here but there are a lot of younger even older generations I've met or come in contact with that are of a completely different world to me:) I'm sure these commercials have their desired target audiences.

[The Black Tot]

I'm coming around on these.

I never want to see them again, mind you. But I'm starting to see them as a good joke on a segment of the population.

The ads are bad. But they're certainly provocative, to an immature mind.

Ah, well. As Bukowski said "Let them have the stage, so long as I need not be in the audience."

tbt

[The Black Tot]

Well, here we go:

From http://www.kentucky.com/2014/08/27/3398327_brown-forman-sales-up-3-percent.html?sp=/99/322/&rh=1

Woodford Reserve sales up 29 percent in the last three months.

Job done.

Edited September 13, 2014 by The Black Tot

[ramblinman]

I stand corrected. I suck at understanding marketing, 29% is pretty huge

[amg]

Anyone know the sales trend for bourbon overall?

[ramblinman]

Anyone know the sales trend for bourbon overall?

Not sure about overall, but if it increased at the same rate as JD honey, then I'd wager its doing really well. The flavored junk is flying off the shelves and taking up more and more space on it.

[squire]

Russia is only 2%, I would've guessed more. American Bourbon may become the new International barter item of choice. The Sun never sets on Jack & Jim.