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Is Jim Beam Black going NAS?

By sku
August 30, 2014 in General Bourbon Discussion

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Deity

squire

Posted March 4, 2015

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Posted March 4, 2015

Harry is that cleverly presented label a switchover or a switcheroo.

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Deity

Harry in WashDC

Posted March 5, 2015

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Posted March 5, 2015

Squire, I sincerely hope it's just a switchover to a new label with no change in profile. If it's a switcheroo, Beam will lose a fairly regular buyer/sharer of one of its higher margin products.

Edit - I just had a thought: they might not care; cutting back on JBB would mean more time and space for other things like OGDs.

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