Straight Edge bourbon

[squire]

. . . . It has a touch more proof but both have too much of the creek in them.

Great line . . . . . . . . . .

[Jazzhead]

Fluff, well written but still fluff. One third of the description goes on about the water as if that's important. Why is a creek 2000 feet in elevation significant? Stitzel-Weller did alright using an underground well. The first sentence says enough by using the word 'procured' which is another way of saying we didn't make it. A mixture of three they say, well who blended it, the winemaker? Why only 1800 bottles, surely their suppliers have more. That small a run wouldn't be enough to have three distilleries set up to make contract whisky to specs so how do we arrive at 70% corn in the mashbill? An average surely but of what? The major Tennessee distillers use about 80% corn and bulk Kentucky suppliers are not far behind that.

The art of the sale is in creating a desire for the product, whether it be wine, whisky or widgets. To me all this says is artfully packaged to sell at a premium ($50.00) and guile customers into thinking they're getting something special.

Edited September 4, 2015 by Jazzhead

[squire]

Glad you liked it Jazz, I understand your appreciation of that style. Perhaps they're closed lipped about the Bourbon specs because they're aiming for a wine oriented audience.

I'd still like to know howinhell they got a 70% corn average in the mix though.

[smokinjoe]

Minor clarification, but the release was 1,800 6-packs, not 1,800 bottles.