Mo' better brand stroies from Diageo

[steeltownbbq]

Saw this today

http://www.shankennewsdaily.com/index.php/2015/03/30/12036/impact-seminar-snapshot-peter-mcdonough-on-diageos-luxury-branding/

Appearently we can look forward to more stories about the origins of Dickel and Bulliett.

"Likewise, Millennials and Baby Boomers alike have demonstrated a renewed interest in authenticity and craftsmanship, with Diageo brands like Ketel One vodka, Tanqueray gin and Oban Scotch refocusing their brand stories to better reflect their heritage, history and provenance. “Consumers love brand stories, and the future of luxury marketing is all about how the story is told,†explained McDonough."

[garbanzobean]

No, I'm pretty sure what I actually like is when Oban tastes good. When I want to know more about the distillery, I consult a third party like Charles MacLean's Whiskypedia.

[Richnimrod]

No, I'm pretty sure what I actually like is when Oban tastes good. When I want to know more about the distillery, I consult a third party like Charles MacLean's Whiskypedia.

Awwwww, don't be such a spoil-sport, g'bean! Let the marketers fool the masses, and leave the reality to us poor fools that care about such esoteric qualities as.... say? ...Flavor?

[garbanzobean]

Awwwww, don't be such a spoil-sport, g'bean! Let the marketers fool the masses, and leave the reality to us poor fools that care about such esoteric qualities as.... say? ...Flavor?

Diageo's marketing critters' snark when it comes to talking about their customers just gets under my skin. I can't help but take it personally.

[squire]

The way I see it those who want the stories will get them and those of us who want information know to seek elsewhere so there's a symmetry to it all.

[garbanzobean]

I just wish Diageo would hold onto all those NAS releases for a bit and use them to boost stocks of age stated whisky. Maybe cut out the chill filtering, caramel color, and boost to 46% minimum. Or at least slow down the obviously rushed distillation they've been doing at the more popular distilleries lately to meet "demand." But no, what the consumer REALLY wants is a neck tag with some provenance and maybe more nostalgic drawings and photos of the distilleries on the label. Thanks Diageo.

As for their bourbon, I hear good things about Blade and Bow . . .