EC12 announcement

[b1gcountry]

Most people won't notice. 

[smokinjoe]

20 hours ago, SebastianLloyd said:

Perhaps it wasn't selling so they thought the age statement would make it more attractive.

Perhaps.   Many folks will only find quality in that number on the label. 

[starhopper]

There is a very good audio interview on http://whiskycast.com/ with Heaven Hill co-master distiller Denny Potter and longtime Heaven Hill executive Larry Kass about the removal of the 12 year age statement.  It's starts on the 20 minute mark of the Jan 30th 2016 Whiskycast audio and lasts about 23 minutes.  It goes into great depth on the decision making process, and offers great insight into their decision and future plans. It even has a tasting review of the new Elijah Craig NAS right after the interview.

Edited January 31, 2016 by starhopper

[dSculptor]

13 hours ago, dSculptor said:

So now that we aren't getting that "value" in a 12 yr old, we should see the price come back down again...right?

 

13 hours ago, JoeTerp said:

I doubt it.  That's not usually how this works.

Sorry, but that was an attempt at sarcasm.

[BourbonGuy]

Does this mean the bourbon boon isn't close to being over?

[tanstaafl2]

10 hours ago, dSculptor said:

 

Sorry, but that was an attempt at sarcasm.

[sarcafont] [/sarcafont]

[JoeTerp]

21 hours ago, dSculptor said:

 

Sorry, but that was an attempt at sarcasm.

sorry that I missed that obvious one

[JoeTerp]

On 1/31/2016, 4:51:40, starhopper said:

There is a very good audio interview on http://whiskycast.com/ with Heaven Hill co-master distiller Denny Potter and longtime Heaven Hill executive Larry Kass about the removal of the 12 year age statement.  It's starts on the 20 minute mark of the Jan 30th 2016 Whiskycast audio and lasts about 23 minutes.  It goes into great depth on the decision making process, and offers great insight into their decision and future plans. It even has a tasting review of the new Elijah Craig NAS right after the interview.

good find, thanks for passing along