JD Hard Cola Is On The Rocks.

[cowdery]

Miller Brewing announced today that it is pulling out of its partnership with Brown-Forman to make and distribute Jack Daniel's Hard Cola, which the two companies launched in 2002.

Brown-Forman will now take on full responsibility for that brand. A spokesman for Brown-Forman said, "Our plan is to ascertain interest among Miller distributors who have been carrying the brand to see if they want to continue to distribute the brand."

StraightBourbon-ers may remember this charming product from our bus ride to Labrot & Graham in 2002.

[LeNell]

Is the word "charming" tongue in cheek? I never cared for their effort to diversify into the "cola" business.

[cowdery]

Is the word "charming" tongue in cheek?

Firmly.