Another Makers Mark label change.

[fishnbowljoe]

First there was a label change with MM 101. Now there’s a new label for MM 46.

 

[Kepler]

5 hours ago, fishnbowljoe said:

First there was a label change with MM 101. Now there’s a new label for MM 46.

 

 

Isn't this now the third different label for M46?

 

[b1gcountry]

1 hour ago, Kepler said:

 

Isn't this now the third different label for M46?

 

4th I believe. 

Original was painted on

Second was the tan label

Third was the small print red label

Now a large print red label

[Kepler]

45 minutes ago, b1gcountry said:

4th I believe. 

Original was painted on

Second was the tan label

Third was the small print red label

Now a large print red label

 

Hmm interesting.  I guess I totally missed the "small print red" label ... and have yet to see the newest large print red label on shelves in my area.

The original painted-on 46 label combined with the tall bottle was obviously the best.  I guess the company wanted to reserve that classy upscale looking bottle for their higher priced Private Selection products.  M46 is no longer considered to be a true 'high end' product.  This packaging decision makes total sense from a marketing standpoint.  But that original bottle with the big painted-on "46" sure looked cool.

 

 

 

 

[b1gcountry]

First two

I've seen this one the last two weeks and it's really hard to tell between this and the cask strength

 

 

[smokinjoe]

I don’t know who is in charge of Maker’s packaging design decisions.  But the clown who keeps taking nice looking dressing like 101 and original 46 back to the paper should be fired.  

PS.  While the changed Csdk Strength package is not bad, it’s not as good as the original broad shouldered design.  

 

PSS.  Keeping the standard MM with the tan paper label is AOK by me.  

[Kepler]

10 hours ago, b1gcountry said:

First two

I've seen this one the last two weeks and it's really hard to tell between this and the cask strength

 

 

 

I think the newest one posted by Joe must be the 5th label, right?  I didn't realize there had been so many changes in the interim.

EDIT:  Disregard .... I obviously can't count.  And I'm not even drinking today (yet!). 

 

Edited June 8, 2024 by Kepler