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What Bourbon Did You Purchase Summer 2025?


fishnbowljoe

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21 hours ago, fishnbowljoe said:

IMG_9847.jpeg.1d0070d21b7d94e002bc0ca121baf38a.jpegIMG_7714.thumb.jpeg.3c58815b19fac89dd6af508509e12c77.jpeg

Spent yesterday in eastern Texas, tried to hit a few stores and maybe get lucky on one of these but they all said it's only made it to Dallas/Houston/etc big cities so far.  I did score a Still Austin blue corn though so not a totally wasted trip.  Nice snag Joe! 

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Had to line up my tater bags. I was missing a black one (PVW23 anyone?) until @0895 reminded me that BGold comes in a black velvet bag. Regular B brown bags don't have the same texture. I guess I could throw a Crown Royal up there, too.

20250720_185228.jpg

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Here's a question for anyone at large... 🤔

What the heck is the real purpose for these little sweatsuits on some bottles?   Are the marketers afraid those "select" bottles will catch cold in transit, or sitting shelves awaiting the 'taters'?  😉🫡

Kidding... Sorta.  🫣

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8 hours ago, Clueby said:

Had to line up my tater bags. I was missing a black one (PVW23 anyone?) until @0895 reminded me that BGold comes in a black velvet bag. Regular B brown bags don't have the same texture. I guess I could throw a Crown Royal up there, too.

20250720_185228.jpg

 

You want a PVW23 bag????

 

😝

 

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2 hours ago, Richnimrod said:

Here's a question for anyone at large... 🤔

What the heck is the real purpose for these little sweatsuits on some bottles?   Are the marketers afraid those "select" bottles will catch cold in transit, or sitting shelves awaiting the 'taters'?  😉🫡

Kidding... Sorta.  🫣


Simply put, packaging sells.

This applies to a lot of things in life.

 

 

In the case of the store pick bottles, it’s also a way for stores to pad raising the price a bit in a sneaky way, without quite as much criticism for gouging the customer.  
Doing quick math on the yellow/brown ER, it comes out to $55 before tax.  Assuming $40 to be retail, they’ve padded the bill by $15 (x200 bottles) minus their cost of having the bags made.  

So let’s conservatively say that they made approximately an extra $2K on the barrel, depending on how much the bags cost to make/buy.

 

The customers typically feel like they’re getting something extra for the money (a fancy bag), the store has padded the bill/increased its profit, and most likely very few people are upset at the end of the day.

 

Even though I know the game, I still went and got one.  Mostly just to hang out in the line and BS for a couple hours with some people. 🤷🏻‍♂️

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1 hour ago, 0895 said:


Simply put, packaging sells.

This applies to a lot of things in life.

 

 

In the case of the store pick bottles, it’s also a way for stores to pad raising the price a bit in a sneaky way, without quite as much criticism for gouging the customer.  
Doing quick math on the yellow/brown ER, it comes out to $55 before tax.  Assuming $40 to be retail, they’ve padded the bill by $15 (x200 bottles) minus their cost of having the bags made.  

So let’s conservatively say that they made approximately an extra $2K on the barrel, depending on how much the bags cost to make/buy.

 

The customers typically feel like they’re getting something extra for the money (a fancy bag), the store has padded the bill/increased its profit, and most likely very few people are upset at the end of the day.

 

Even though I know the game, I still went and got one.  Mostly just to hang out in the line and BS for a couple hours with some people. 🤷🏻‍♂️

I agree, but I think it is wasteful. I actually just had a customer say he didn't want the bag on that particular Old Fitz last week. It will be in a landfill soon enough.

In general I tell customers that if you are going to buy by the look, go for the least fancy packaging, rather than the reverse. Good juice doesn't need fancy packaging to sell, and often, fancy packaging is an attempt to sell juice for more than it is worth.

 

Of course their are many exceptions.

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Blanton’s bags make for a great golf tee bag…Just sayin’…😁

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3 hours ago, JGrassa said:

I agree, but I think it is wasteful. I actually just had a customer say he didn't want the bag on that particular Old Fitz last week. It will be in a landfill soon enough.

In general I tell customers that if you are going to buy by the look, go for the least fancy packaging, rather than the reverse. Good juice doesn't need fancy packaging to sell, and often, fancy packaging is an attempt to sell juice for more than it is worth.

 

Of course their are many exceptions.

Here is an exception... the maryland heritage series ryes were some of the best whiskey I have ever tasted. There were a number of "gift sets" that came in this fancy wooden box with an etched glass. The small box is a one off prototype for the sibs, but was not released as the product was already deemed to be costly enough without the additional cost of the boxes.

20250614_163721.jpg

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