Bulleit Bourbon Launches New Web Site

[jbutler]

Media Contact: Kevin Quartz

919-696-0624

kquartz@fwv-us.com

LAWRENCEBURG, KY - November 23, 2004 - Bulleit Bourbon today announced the

launch of a new product Web site, www.bulleitbourbon.com. The site captures

the frontier flavor of Bulleit Bourbon, provides the history of the brand

and a product locator, offers recipes and even gives some personal comments

from Tom Bulleit.

Tom Bulleit is the great-great grandson of Augustus Bulleit, a Louisville

tavern keeper with a talent for distilling small batch bourbon in the 1830s.

More than a century after Augustus distilled the last batch of his bourbon,

Tom recreated the original aroma-rich Kentucky whiskey with hints of vanilla

and honey and a long, smoky finish.

Bulleit Bourbon, distilled in Lawrenceburg, Kentucky, is Diageo's first

foray into the growing premium bourbon category. Today the brand is

available in 30 states and will be sold nationwide by winter 2005;

international distribution includes Australia, England and Germany.

About Diageo North America

Bulleit Bourbon is proudly owned by Diageo, the world's leading premium

drinks business with an outstanding collection of beverage alcohol brands

across spirits, wines, and beer categories. These brands include: Johnnie

Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan,

Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 200 countries around the

world. The company is listed on both the New York Stock Exchange (DEO) and

the London Stock Exchange (DGE). For more information about Diageo, its

people, brands and performance, visit www.diageo.com.

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[bourbonmed]

The Publican says Diageo will invest 2 million British pounds in a marketing relaunch of Bulleit starting in March. The effort is aimed at bars and clubs, with additional support at outlet level.

The roll-out will be supported by point of sale displays, posters, barstaff T-shirts and back bar units.

Omar