BourbonJoe Posted April 15, 2008 Share Posted April 15, 2008 I think 2004 was the 86 to 80 drop. I'm pretty sure the 90 to 86 drop was earlier. Anybody know? Link to comment Share on other sites More sharing options...
callmeox Posted April 15, 2008 Share Posted April 15, 2008 According to this article in USA Today, it was around 1987.The article was published in 2004 and they describe the prior reduction in proof as:It is not the first time drinkers have felt burned by Jack. Roughly 17 years ago, the company lowered the proof of its famed whiskey from 90 to 86. Link to comment Share on other sites More sharing options...
cowdery Posted April 17, 2008 Author Share Posted April 17, 2008 I would have guessed 1987 or thereabouts, because that's the last time the FET went up. Many brands cut their proof then to avoid price increases. This actually let the producers pocket a few bucks without enriching the distributors or retailers. Link to comment Share on other sites More sharing options...
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