New NY Times article

[Hedmans Brorsa]

Hedmans I'm not talking about professionals, the people in my anecdote are my friends and neighbors.

Thanks for pointing that out. Reading between the lines I suspected as much. Hope you didn´t read it as a put down of your friends.

Of course, I never see all these marketing gimmicks over here. In Sweden MM is just another bourbon. Even less so, considering that it is only available as a special order item and thus never seen on the shelves.

Unlike many people here, I seem to be born with a sort of non-disliking tasting gene, since I have yet to try a bourbon that I dislike. Mind you, all these budget offerings from Barton are not available to me.

[gr8erdane]

Actually, I believe that MM is making exactly the product they want to and good for them. The present marketing and merchandising came after they were an established brand. I don't remember ever reading that anyone hated the product, just that many of us feel it's overpriced for what it is. Who knows, if not for the cost of marketing that they do so well with, the price might be more on line for those of us who think they mark it up too high. I might have actually opened the only only bottle I've ever bought (on sale) and ENJOYED it. As it is, I'm a bullheaded old fart who refuses to open it because I said I wouldn't one time.

Of course I would open it at the request of a guest though.

[squire]

Hedmans thats interesting. I didn't know Makers was special order in your area. Does that make it more desirable to your fellow Bourbon drinkers?

Regards,

Squire

[smokinjoe]

Repeat three times...Maker's Mark makes everything they sell, and they sell everything they make. Maker's Mark makes everything they sell, and they sell everything they make. Maker's Mark makes everything they sell, and they sell everything they make.

:toast:, to them.

JOE

[squire]

Dane is right to point out there is substance behind the style. I was introduced to Makers at a tasting hosted by Bill Samuels Jr. back in the 70s. Based on that meeting I used and gave as gifts Makers almost exclusively for the next 15 years. I even clipped out the famous front page article in the Wall Street Journal. It was a chance meeting with Mike Veach while visiting the Getz in the early 90s that opened up to me the broader world of Bourbon.

Regards,

Squire

[Hedmans Brorsa]

I didn't know Makers was special order in your area. Does that make it more desirable to your fellow Bourbon drinkers?

Regards,

Squire

Well, it might. Anything that´s obscure has a potential for being "exotic". On the other hand, bourbon is not a big issue in Sweden. I think the interest for it has risen marginally during the last five years or so but that doesn´t really amount to much.

Looking at the five different shelves for whisky at my local liquor store, American whiskey takes up the smallest space.

The order would be:

1) Single malt Scotch

1) Blended Scotch

3) Canadian whisky

4) Irish whiskey

5) American whiskey.

[cowdery]

That Canadian whisky outranks both Irish and American is surprising. I know we've talked about it before, but it does seem odd, and little Canadian whiskey is sold outside of North America.

[Hedmans Brorsa]

That Canadian whisky outranks both Irish and American is surprising. I know we've talked about it before, but it does seem odd, and little Canadian whiskey is sold outside of North America.

Please note that this is based on the size of the shelves at my local liquor store. Then again, I think it is pretty representative, all the same.

Canadian whisky has, if not always, then at least for a very long time, been a big seller in Fennoscandia. And, as I´ve written before, despite the fact that it (probably) outsells both American and Irish, it is on the decrease due to changing drinking habits.