Jim Beam Operation Homefront

[AVB]

These just hit my local store on Wednesday. A new bottle put out by Jim Beam with a portion of the profits going to Operation Homefront. It is a full 1 liter bottle and is on sale for $15 here in PA. Buy one if you need some bourbon.

[CorvallisCracker]

Or just contribute directly:

http://www.operationhomefront.net/Chapter_root/masterdonate.asp?Chapter_ID=4

[JasonFalls]

Thanks for throwing that up there. Beam has a big announcement for the Operation Homefront thing on May 17. Fred Noe is going to be at Indianapolis Motor Speedway to kick off the announcement. I'll be happy to fill you guys and gals in on all the details.

The announcement (big donation and a cool call to action for everyone) is part of a new thing Beam is doing. I don't want to cross the line into the advertising thing here, but will certainly let everyone know what's happening with some links next week.

And, ala CorvallisCracker, you don't have to buy Beam to help out Homefront. If you're so inclined, do it however you feel best.

[billthewoodguy]

that is very cool, does it come in black label too?

[JasonFalls]

that is very cool, does it come in black label too?

I'm not 100 percent sure, but I don't think so. I'll ask, though.

[billthewoodguy]

I still haven't seen those bottles on the shelf here in Kentucky.

Bill

[cigarnv]

Nice gesture. Beam appears to be following the lead set by Absolut Vodka's charity bottlings. Absolut however offers a unique flavor for these special offerings.

[cowdery]

They're announcing a $175,000 donation. I just got the release.