Customer appreciation

[shaman]

First I apologize if this has been discussed before. I searched around a bit and did not see anything on the topic....

I know that Maker's Mark has their Ambassador's Club to keep customers up to date on all things MM. Do other distilleries have similar programs?

Thanks

[barturtle]

Most of them actually

Four Roses: Mellow Moments

Wild Turkey: Rare Breed Society

Old Forester: 1870 Society

Heaven Hill: Bardstown Bourbon Society

[shaman]

Thanks for the quick response. I appreciate it.

[fishnbowljoe]

Rebel Yell has one too. Band Of Rebels. Sign up at, rebelyellwhiskey.com They send you a certificate, flask and bandana, and you can make your own shoulder label for a bottle. Joe

[cowdery]

I think Jim Beam calls theirs the Brotherhood of Bourbon.

[Joeluka]

Rebel Yell has one too. Band Of Rebels. Sign up at, rebelyellwhiskey.com They send you a certificate, flask and bandana, and you can make your own shoulder label for a bottle. Joe

Speaking of Rebel Yell, I've seen this back on the shelf in NY. They must be using 3 year old Bourbon. I have never seen a bourbon this clear.

[craigthom]

All I get from Beam is regular email about their NASCAR stuff. Four Roses has been my favorite so far. It's great if you live in Kentucky; they hold several events a year that are either free or heavily subsidized. It's good if you don't live here, too, since they have sent out a glass and a DVD and other gifts.

Some of them require purchase, or at least access to a neck tag. Heaven Hill's comes on the EWSB, and Wild Turkey's on RB.

[craigthom]

I can't find the Brotherhood of Bourbon on the Beam site. Have they discontinued it in favor of their "stuff inside" campaign? Am I just blind?

[cowdery]

They apparently have canned the Brotherhood. The web site is all brand new very recently and although "The Stuff Inside" campaign has its own site, they are linked and the new general Beam site now has a very similar look.

One interesting feature is the ability to compare the various products in their American whiskey line here, although cats-and-dogs like Bellows and Old Bourbon Hollow are not included.

They also have a cool Google Earth tour of the Clermont distillery, on which if you know where to look you can find Bobby Cox's house.

[craigthom]

Oh, well. All I got from them was email about racing news.

It appears that Wild Turkey has added a way to sign up on the Web site for the Rare Breed Society, no purchase necessary. Unfortunately, it failed to work for me.

[fishnbowljoe]

Remembered another one. Knob Creek has The Stillhouse. joe

[kitzg]

Beam has tried several different approaches. I am still on their "snail mail" list. It may have been for KC but the name is not Still House when I get it. do see that name on their web site

I cannot remember what it was called. I cannot say it has been extremely valuable but I do know via mail when Fred Noe is in the area.