Shell Posted June 4, 2011 Share Posted June 4, 2011 Interesting article about Jack Daniel's label change: Last Call for Lynchburg (Pop. 361) as Jack Daniel's Rejiggers Its Label in The Wall Street Journal, June 2, 2011 Link to comment Share on other sites More sharing options...
harshest Posted June 4, 2011 Share Posted June 4, 2011 http://online.wsj.com/article/SB10001424052702304066504576347674063906488.htmlThe link for those of you to lazy to use google Link to comment Share on other sites More sharing options...
kickert Posted June 5, 2011 Share Posted June 5, 2011 I love the semi-snarky conclusion:On the label of a sour mash whiskey mellowed through sugar maple charcoal in the rolling hills of middle Tennessee, here's a line you won't find:Proprietor, Brown-Forman Corp. (sales $3.2 billion), Louisville, Ky., U.S.A. Link to comment Share on other sites More sharing options...
craigthom Posted June 5, 2011 Share Posted June 5, 2011 The whole article is pretty snarky.They've also changed the label every time they've dropped the proof. Link to comment Share on other sites More sharing options...
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