bucky1 Posted October 23, 2012 Share Posted October 23, 2012 "The maker of Jack Daniel's is toasting Frank Sinatra with a new rendition of Ol' Blue Eyes' favorite whiskey.The new ultra-premium spirit was aged in special "Sinatra barrels" at the brand's distillery in Tennessee, the company announced Tuesday. The result is a darker amber color than classic Jack Daniel's."Yum...love the taste of "darker amber color". That is quite a pitch to go purchase this product at an expected cost of $150 per liter.JonMore info...http://www.manufacturing.net/news/2012/10/jack-daniels-toasts-sinatra-with-new-high-roller-whiskey?et_cid=2910830&et_rid=54689539&linkid=http%3a%2f%2fwww.manufacturing.net%2fnews%2f2012%2f10%2fjack-daniels-toasts-sinatra-with-new-high-roller-whiskey Link to comment Share on other sites More sharing options...
Josh Posted October 23, 2012 Share Posted October 23, 2012 Makes Willie Nelson's Old Whiskey River sound like a good deal. Link to comment Share on other sites More sharing options...
Parkersback Posted October 23, 2012 Share Posted October 23, 2012 Selected by Master Distiller Jeff Arnett, the barrels used to make the special Sinatra whiskey were crafted to provide the darker amber color by exposing the spirit to extra layers of toasted wood on the inner surfaces of the barrels.What does this mean? Link to comment Share on other sites More sharing options...
HighInTheMtns Posted October 23, 2012 Share Posted October 23, 2012 I'd guess that it means the barrels are toasted and then charred. The toasting affects wood deeper in the staves than does the charring.... But isn't this what BF does anyway? Link to comment Share on other sites More sharing options...
bucky1 Posted October 23, 2012 Author Share Posted October 23, 2012 My guess....marketing language...means nothing...Selected by Master Distiller Jeff Arnett, the barrels used to make the special Sinatra whiskey were crafted to provide the darker amber color by exposing the spirit to extra layers of toasted wood on the inner surfaces of the barrels.What does this mean? Link to comment Share on other sites More sharing options...
Gillman Posted October 23, 2012 Share Posted October 23, 2012 I'd like to try Jack Daniels made in barrels that are just charred, the way it used to be done presumably before the preliminary toasting procedure was adopted.Gary Link to comment Share on other sites More sharing options...
silverfish Posted October 24, 2012 Share Posted October 24, 2012 Sinatra Select COLA, 80 proof - just like Frank drank. Link to comment Share on other sites More sharing options...
Young Blacksmith Posted October 24, 2012 Share Posted October 24, 2012 Not just like Frank drank, I believe Jack was 90 proof at the time. Link to comment Share on other sites More sharing options...
p_elliott Posted October 24, 2012 Share Posted October 24, 2012 Ain't that precious? Link to comment Share on other sites More sharing options...
silverfish Posted October 24, 2012 Share Posted October 24, 2012 Not just like Frank drank, I believe Jack was 90 proof at the time. Link to comment Share on other sites More sharing options...
Ejmharris Posted October 24, 2012 Share Posted October 24, 2012 Is the original post correct that this will be $150 when released? If correct What is going on with their pricing recently. Shaken news (already discussed on rye forum) confirmed yesterday their unaged rye will be $50. Is the thinking here if you put an extremely high price tag on it people will assume it is equal to other premium products? I don't get how they are pricing their new products. Don't get me wrong, major distilleries finally venturing into new areas is a god thing but they seem to be pricing themselves out of the market. Link to comment Share on other sites More sharing options...
silverfish Posted October 24, 2012 Share Posted October 24, 2012 (edited) "...will sell at major airports worldwide..." reads to me like Duty Free.My guess is if it doesn't fly off the shelves there, look for a price dropand wider distribution. Just my guess.Of course that's not taking into account the JD collector mentalitywhich could very well result in "...tens of thousands of cases in the first 18 months". Edited October 24, 2012 by silverfish Link to comment Share on other sites More sharing options...
p_elliott Posted October 24, 2012 Share Posted October 24, 2012 $150 for an 80 proof bourbon lets get real. This is simply marketing only a bonehead would buy this stuff. Link to comment Share on other sites More sharing options...
White Dog Posted October 24, 2012 Share Posted October 24, 2012 I accept that any release from JD is pure BS, no more, no less. I expect nothing else from them. Link to comment Share on other sites More sharing options...
ThomasH Posted October 24, 2012 Share Posted October 24, 2012 For 150.00, it should be barrel proof!Thomas Link to comment Share on other sites More sharing options...
HighInTheMtns Posted October 25, 2012 Share Posted October 25, 2012 For $150, considering the American whiskey that can be had in that price range, this would only be a good value if it were extra-aged (you know, like four times longer than they age JD Black) and high proof. We're talking significantly more money than Pappy 20. More than enough to buy two BTAC bottles.Jack Daniel's, by and large, is a joke. Link to comment Share on other sites More sharing options...
Lazer Posted October 25, 2012 Share Posted October 25, 2012 Something tells me this whiskey isn't for us, unless you are looking for something to order at the bar of your private jet. :cool: Link to comment Share on other sites More sharing options...
silverfish Posted November 24, 2012 Share Posted November 24, 2012 According to Behance, this is called a "...super-premium offering..." and comes boxed with "...a special book that tells more about the story of Frank’s fifty-year relationship with Jack Daniel’s." I did find a single on-line seller who has it listed for $150. ($135. in a mixed case) so I guess that's the going price. The bottle is listed as 45% ABV so maybe theinfo from the COLA link above is just the TTB letting another one slide... Link to comment Share on other sites More sharing options...
fishnbowljoe Posted November 29, 2012 Share Posted November 29, 2012 According to the email advertisement I received from them today, Silverfish is correct. It's 90 proof. Just my two cents, but for $150, I'd much rather have three bottles of their 100 proof JDSS instead. Well, almost three bottles. :slappin: Link to comment Share on other sites More sharing options...
Kalessin Posted November 30, 2012 Share Posted November 30, 2012 (edited) I really think this bottle isn't for SB.com types, or even most JD drinkers. I'm not sure who it's for, really, except for die-hard Sinatra fans and maybe some from the 21-35 year old demographic who want a little of that Sinatra cocktail-hour and Rat Pack magic. I think the private-jet crowd mostly drinks scotch rather than anything JD...I assume they applied for the COLA before they had finalized the proof.The TTB allows certain changes to labels without applying for a new COLA. Changing the label to reflect the proof of the spirit inside the bottle is allowable, as long as it doesn't violate rules (for example, font size requirements) or change the type designation (for example, you can't make a straight whiskey be less than 80 proof).Reference from the TTB website: http://www.ttb.gov/labeling/allowable_revisions.shtml Edited November 30, 2012 by Kalessin Link to comment Share on other sites More sharing options...
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