bluesbassdad Posted July 27, 2003 Share Posted July 27, 2003 I just recently learned the term that I used as the subject of this post. I suppose everyone else already knows that it refers to a financial arrangement whereby a product is prominently displayed within fictional entertainment such as motion pictures and TV.I saw an instance of product placement last night on a rerun of JAG. The Admiral, who was recuperating from a leg injury at home with a lady friend, asked her to make him a Wild Turkey on the rocks. We got to see her set the bottle on a coffee table as she handed him his drink.Yours truly,Dave Morefield Link to comment Share on other sites More sharing options...
kitzg Posted July 28, 2003 Share Posted July 28, 2003 The motion picture industry has greatly developed product placement since the mid-1970's. A fellow I knew was perhaps the founder of this concept. While I don't have any bourbon stories he did have Anheuser-Busch as a client. They would pay to have Budweiser placed in social settings. But if a group was going to fight in a bar then A-B had unidentifiable labels used -- to keep their brands from being associated with bar brawls.By the mid-1980s the studios themselves started soliciting directly (for big dollar amounts) from clients they wanted to place in movies -- and then TV shows. Link to comment Share on other sites More sharing options...
cornsqueezins Posted July 29, 2003 Share Posted July 29, 2003 Dave, I wouldn't admit to watching reruns of JAG. That is almost as bad as Lawrence Welk reruns. Just kidding.... What you said reminded me of Geena Davis swigging Wild Turkey in "Thelma & Louise". Hubba.... I'm sure that helped improve sales of WT as well as provide a younger, fresher image for bourbon in general. Link to comment Share on other sites More sharing options...
Paradox Posted July 29, 2003 Share Posted July 29, 2003 I've seen Makers Mark popping up in quite a few movies recently as well. Two recent movies I remember seeing it in off hand are Spiderman and The Gift. Link to comment Share on other sites More sharing options...
bluesbassdad Posted July 29, 2003 Author Share Posted July 29, 2003 Dave, I wouldn't admit to watching reruns of JAG. [snip] Boy, I'm sure glad I didn't mention "Matlock" or "Murder She Wrote". Actually, it wouldn't surprise me at all if old Ben had a taste of Old Forrester now and then. Jessica seems more like the sherry type. Yours truly, Dave Morefield Link to comment Share on other sites More sharing options...
CL Posted July 30, 2003 Share Posted July 30, 2003 What you said reminded me of Geena Davis swigging Wild Turkey in "Thelma & Louise". Hubba.... Hmmmm. A young Geena Davis. Link to comment Share on other sites More sharing options...
OneCubeOnly Posted July 30, 2003 Share Posted July 30, 2003 As long as we're all 'fessing up to our shows & movies, the main character of the movie "Two Ninas" (which is a total chick-flick) repeatedly orders "Dickel" at his local watering hole. He must've needed his nutrients after juggling two hot women!! Link to comment Share on other sites More sharing options...
CL Posted July 30, 2003 Share Posted July 30, 2003 He must've needed his nutrients after juggling two hot women!! That is funny! (If any newcomers didn't get the joke, head over here to find out.) Link to comment Share on other sites More sharing options...
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